Bioo Lampada Biotecnologica per Kutuko Studio

Lo dissènh Bioo Lampada Biotecnologica per Kutuko Studio es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Aur dins la Categoria de Competfo Film.

AurFilm· 2023

Bioo Lampada Biotecnologica

per Kutuko Studio

Client : Kutuko Studio S.L.

Laureat del A' Design Award d'Aur dins la Categoria Film

79,504

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Bioo Lampada Biotecnologica

Bioo, lo comutador biologic. Una lampada qu'es activada en tocant una planta pausada sus lo pot retroluminat creat a partir de materials sostenibles coma la ceramica e lo suber. Aquò es Bioo lux, la jòia que balhèt l'oportunitat de crear art visual e creativitat d'impacte fòrt per acompanhar l'innovacion e la tecnologia d'aqueste lançament novèl. Dempuèi lo començament, l'objectiu èra clar, generar una vidèo espectaculara, eleganta e estetica.

La Reconoissença

A prepaus del A' Design Award d'Aur

Bioo Lampada Biotecnologica a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Bioo Lampada Biotecnologica siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Bioo Lampada Biotecnologica crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The objective was clear, to generate a spectacular, elegant and aesthetic video. The product, a lamp of an excellent design with a switch out of the norm but within nature. A biological switch. This high-end product, exclusively produced in Barcelona, turns on at the touch of your favorite plant.
Dimensions e Embalatge: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimised with .mp4 compression codecs (h264).
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Etiquetas: 3D, 3DMax, Animation, C4D, CINEMA 4D, Interior design, Motion Design, Motion graphics, Render
Tecnologia de Produccion: To create the main art and still on which to base the aesthetics of the whole project we started with a search for references and inspiration on websites such as Behance, Vimeo or Pinterest which we accumulated on moodboards within the Milanote website. To take it to 3D we always use Cinema 4D software and the Redshift rendering engine. The hand tracking part was done with a motion capture camera and then corrected in Cinema 4D itself. The particle simulations were done with the xparticles plugin.
Desaffo de Dissènh: The biggest challenge was the implementation of the realistic hand, we looked for a 3d scan of a real hand and did the rigging. We worked on the textures trying to make it look as close as possible to reality. On the other hand it was also difficult to make all the interior spaces maintain the same style, making it look like each shot was part of a whole.
Recèrca: The exclusivity of the product allowed us to develop high quality art, minimalism and cleanliness of each shot. The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors and managers who, through an internal platform for the correct monitoring of the project, fulfilled the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx.
Inspiracion: We want to generate spectacularity, intrigue, expectation. Create a climate of nature and emotion, convey the feeling of precision, reinforcing light and nature as design elements.
Durada del Projècte: The project started in September 2021 and was completed in January 2022 in Madrid, Kutuko Studio.
Flux Operacional: The video project is a standard Full-HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Brevets: Kutuko Studio S.L.
Membres de l'Equipa: - Creative Director:
Carlos Cabrera
Ibón Vergara

- 3D Artist:
Mario Fides
Javier García

- 2D Artist:
Víctor Angulo

-SFX:
Rodrigo Marchán
Crèdits d'Imatges: Boutique Visual Kutuko Studio, Bioolux, 2021