Lo dissènh Biblioteche di Roma Identitat de Marca per Ragu Communication es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Aur dins la Categoria de Competfo Grafica.
AurGrafica· 2022
Biblioteche di Roma Identitat de Marca
Client : Sistema Biblioteche di Roma
Laureat del A' Design Award d'Aur dins la Categoria Grafica
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A prepaus de Biblioteche di Roma Identitat de Marca
Biblioteche di Roma es una identitat de marca creada per la ret de bibliotècas publicas de la vila de Roma. L'identitat marca lo vint-e-cinquen anniversari del sistèma de bibliotècas e a per tòca d'exprimir l'innovacion e l'accessibilitat. Lo logotip istoric mostrava un libre barrat pausat sus son costat. Lo simbòl novèl mòstra un libre dobèrt que se pòt tanben legir coma la primièra letra del nom. Lo signe grafic es net e essencial. L'identitat es aplicada al sistèma de papetariá, als punts de contacte digitals, a la publicitat, als supòrts exteriors e a la senhalizacion.
La Reconoissença
A prepaus del A' Design Award d'Aur
Biblioteche di Roma Identitat de Marca a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Biblioteche di Roma Identitat de Marca siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Biblioteche di Roma Identitat de Marca crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
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Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
- Dimensions e Embalatge
- The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage - Etiquetas
- ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
- Tecnologia de Produccion
- The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
- Desaffo de Dissènh
- On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
- Inspiracion
- In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
- Durada del Projècte
- The project began in Rome in January 2021 and was delivered to the client in April 2021
- Flux Operacional
- With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
- Brevets
- Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
- Membres de l'Equipa
- Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi - Crèdits d'Imatges
- Ragu Communication
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