Greeninful Identitat de Marca per Michelle Poon

Lo dissènh Greeninful Identitat de Marca per Michelle Poon es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2022

Greeninful Identitat de Marca

per Michelle Poon

Client : Greenin'ful

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

11,407

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Colors

Lo Concèpte

A prepaus de Greeninful Identitat de Marca

Greeninful es un projècte de refonda de marca per una marca ecologica que sosten un estil de vida durable. La marca connècta las personas que se sentisson concernidas per l'environament. Lo logo mòstra lo visatge de la comunautat verda e reflectís la determinacion e la curiositat. L'identitat visuala utiliza de colors vivas, de traçadas de pincèl audaciosas e d'elements dessenhats a la man que demòran flexibles dins lor emplec. Las imatges son seleccionadas per semblar accessiblas e centradas sus la comunautat. La refonda de la marca la fa passar d'una plataforma d'escambi cap a una comunautat que sensibiliza lo public a la proteccion de l'environament.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Greeninful Identitat de Marca a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Greeninful Identitat de Marca siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Greeninful Identitat de Marca merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Dimensions e Embalatge: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Etiquetas: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Tecnologia de Produccion: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Desaffo de Dissènh: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Recèrca: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Inspiracion: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Durada del Projècte: October 2021 - January 2022
Flux Operacional: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Membres de l'Equipa: Michelle Kason
Crèdits d'Imatges: Image 1: Michelle Kason (Designer)