Naturally Fluid Identitat de Marca per Centrick

Lo dissènh Naturally Fluid Identitat de Marca per Centrick es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2022

Naturally Fluid Identitat de Marca

per Centrick

Client : Centrick Marketing Solutions LLP

Laureat del A' Design Award de Bronze dins la Categoria Grafica

10,995

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #139075

Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Naturally Fluid Identitat de Marca

Naturally Fluid es una identitat de marca creada per un festival internacional de cinèma sus la natura. L'identitat utiliza un lengatge de disseny fluid que pòt presentar los tèmas del festival ensems o metre en valor cada tèma a part. Cada element foguèt dessenhat e pintat a la man amb d'aigüarèlas, puèi numerizat e combinat per semblar a un collatge de la natura. Una poliça sens empatament geometrica acompanha las illustracions brutas. De marcas de marca e de marcas de mot sosteneràn la reconeissença. Lo sistèma foguèt concebut en prioritat numerica per s'afichar sus los aparelhs mobils e las rets socialas.

La Reconoissença

A prepaus del A' Design Award de Bronze

Naturally Fluid Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Naturally Fluid Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Naturally Fluid Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The Kirloskar Vasundhara International Film Festival, focuses on giving back to nature. The backdrop of every film festival are the themes. This insight sparked a dynamic design language that could highlight the themes collectively, or bring alive each theme individually, without losing its essence or recall. An organic, earthy style of illustrations was used. It was kept raw, unfiltered and coloured in a way that elements stood out individually, yet stayed together harmoniously, just as in nature.
Dimensions e Embalatge: Being an online festival each element had to be created digital first. The design language had to render horizontally and vertically without compromising on brand recall. Promotional films had to play across media, devices and platforms. Each film had to be created in ratios of 1x1, 4x3, 16x9 and 9x16. We created Brand Marks, Word Marks that integrated elements of each theme while visually aiding recall and recognition.
Etiquetas: brand identity, branding, communication, dynamic identity, fluid design system, visual language
Tecnologia de Produccion: To create this unique visual language, we went back to the basics. Each element was hand drawn and completed using watercolours, converted to electronic format, cut out and put together in such a way as to resemble a collage of nature. The elements chosen for each theme ensured they would pop and shine due to their natural colour palette. Gilroy, a modern sans-serif font with a geometric touch was chosen as it's well-suited to graphic design while rendering beautifully across mediums.
Desaffo de Dissènh: A pandemic struck. What used to be an offline festival on wildlife, evolved into an online festival about nature. It covered topics such as health of society, health of nature and the state of food systems. This festival now needed a new identity that had to be crafted digital first and mobile friendly. We used hand drawn illustrations to create art forms coupled with a geometric typeface, giving it a distinctive look. It was kept fluid in nature to render across devices and platforms.
Recèrca: The world is changing. Humans, now, are not at the top of the food chain. We ignored the call to protect, conserve and nurture the world around them. We had to communicate the need for change. In Indian culture The Mother is considered the holy grail. More revered than her is Mother Nature. While she is worshipped, the manner in which she is, actually hurts her. Hence the entire concept revolved around the thought, your mother has something to say to you. Will you listen?
Inspiracion: For a film festival about nature, nature formed the inspiration for the visual language and the tone of voice. The style of illustrations reflected the rawness of nature and its imperfect beauty. The films used Mother Nature as the voice to communicate with the audience and get them to watch the Kirloskar Vasundhara International Film Festival.
Durada del Projècte: October 2021 to 30 December 2021, started in Mumbai and aired across the world.
Flux Operacional: The film festival was hosted on insider.in. A brand film was used to communicate the essence of it, while shorter topical films brought alive the relevance of each theme. The design system used at the end of each film, was customised to stay relevant to the theme. The entire design language was kept fluid to render across social media posts, stories, reels, connected televisions, and most importantly mobile devices. It drove audiences to the film festival with just a simple click.
Membres de l'Equipa: Roy Menezes
Yash Chauhan
Zara Daruwalla
Vama Shah
Saurabh Choudhary
Malavika Shah
Shreyas GT
Krutika Mody
Anamta Shaikh
Kelly Dlima