Bank of England Identitat Visuala per Matteo Ruisi and Peter McCabe

Lo dissènh Bank of England Identitat Visuala per Matteo Ruisi and Peter McCabe es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2022

Bank of England Identitat Visuala

per Matteo Ruisi and Peter McCabe

Client : Bank of England

Laureat del A' Design Award d'Argent dins la Categoria Grafica

39,547

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Colors

Lo Concèpte

A prepaus de Bank of England Identitat Visuala

Concebre per una banca centrala significa trobar un equilibri entre informacion tecnica e sensibla, produccion pilotada pel personal, comunicacions generalas engagiantes, e una seria de reglamentacions. Aquò es pas simple de realizar e se basa sus dinamicas intèrnas delicadas. La nòva identitat es estada desvolopada amb las personas que l'utilizaràn, en equilibrant totes los aspèctes de las comunicacions. Se focaliza sus aténher un public mai larg amb una abòrdatge accessible, pertinenta, estructurada e distinctiva. Aquestes principis claus son estats utilizats coma una direccion de concepcion per totes los elements visuals.

La Reconoissença

A prepaus del A' Design Award d'Argent

Bank of England Identitat Visuala a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Bank of England Identitat Visuala siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Bank of England Identitat Visuala es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Dimensions e Embalatge: Not applicable
Etiquetas: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Tecnologia de Produccion: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Desaffo de Dissènh: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Recèrca: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Inspiracion: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Durada del Projècte: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Flux Operacional: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Membres de l'Equipa: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Crèdits d'Imatges: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.