Lo dissènh Can You See the Music Identitat Dinamica per Brand Bar Communications es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Argent dins la Categoria de Competfo Grafica.
ArgentGrafica· 2022
Can You See the Music Identitat Dinamica
Client : Franz Liszt Chamber Orchestra
Laureat del A' Design Award d'Argent dins la Categoria Grafica
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A prepaus de Can You See the Music Identitat Dinamica
Lo trabalh creat per l'Orquèstra de Cambra Franz Liszt es una identitat de marca dinamica basada sus la musica que visa a reviure l'aparéncia visuala de l'orquèstra. Sos creators an inventat un lengatge musical alternatiu, per lo qual tota melodia pòt èsser visualizada dins lo quadre de las linhas directrissas definidas. L'identitat permet a cada membre de l'orquèstra de bastir son pròpri lògò personalizat, ligat a sa pèça preferida del repertòri. E mai, gràcias a una aplicacion de concepcion de lògò desvolopada especificament, fins e tot lo public pòt devenir una part activa del procès de renovacion de l'identitat.
La Reconoissença
A prepaus del A' Design Award d'Argent
Can You See the Music Identitat Dinamica a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Can You See the Music Identitat Dinamica siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Can You See the Music Identitat Dinamica es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
- Etiquetas
- music-driven, dynamic, flexible, identity
- Tecnologia de Produccion
- The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
- Inspiracion
- The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
- Durada del Projècte
- The new identity was published in February, in Hungary.
- Membres de l'Equipa
- Creators:
Name: László Herbszt
Title: Art Director
Name: Attila Simon
Title: Creative Director
Name: Gyula Halász
Title: co-creative director
Name: Dániel Zelenák
Title: Music Consultant
Name: Bianka Földi
Title: Senior Designer
Name: Boglárka Izsáki
Title: Project Manager
Name: Kata Fodor
Title: Project Manager
Name: Péter Fülöp
Title: Lead Developer - Datalytix Solutions
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