Across Afiche per Xuguang Zhu and Chao Yang

Lo dissènh Across Afiche per Xuguang Zhu and Chao Yang es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2022

Across Afiche

per Xuguang Zhu and Chao Yang

Client : Zhejiang Sci-Tech University

Laureat del A' Design Award d'Argent dins la Categoria Grafica

41,168

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #136202

Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Across Afiche

Across es una afiche creada per un festival d'art numeric dedicat a l'art rupèstre de las montanhas d'Helan en China. L'afiche es imprimida sus un material lenticular. Una imatge mòstra lo motiu original de las montanhas d'Helan e l'autra mòstra una version numerica modèrna del meteis motiu. Al cambiament de l'angle de vista, lo motiu ancian s'esvanís e lo motiu numeric apareis. L'imatge tradicionala es estada pintrada amb un mescladís de tinta, de , de gelatina e de podra d'aur, aplicat en esposcar per crear una textura semblabla a la ròca. Across a per tòca de servar e de partejar una cultura anciana en dangièr.

La Reconoissença

A prepaus del A' Design Award d'Argent

Across Afiche a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Across Afiche siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Across Afiche es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation.
Dimensions e Embalatge: Poster: 1855mm*30mm*465mm
Etiquetas: Chinese tradition, internationalism, rock art, cultural relics
Tecnologia de Produccion: 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization.
2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting.
Desaffo de Dissènh: The biggest challenge was the clever use of materials and graphics to convey the concept of the theme.
Recèrca: Type of research: modernisation of ancient civilisations
Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains
Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times.
Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design.
Inspiracion: Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture.
Durada del Projècte: The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021
Flux Operacional: Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation.
Membres de l'Equipa: Creative Director: Xuguang Zhu
Designer: Chao yang
Designer: Yiyang Li
Designer: Yilin Wang