Dona Vitamina Identitat de Marca per Ruis Vargas

Lo dissènh Dona Vitamina Identitat de Marca per Ruis Vargas es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2022

Dona Vitamina Identitat de Marca

per Ruis Vargas

Client : Laika

Laureat del A' Design Award d'Argent dins la Categoria Grafica

41,012

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Colors

Lo Concèpte

A prepaus de Dona Vitamina Identitat de Marca

Dona Vitamina es un projècte d'identitat de marca creat per una marca de chuc existenta. Lo logotip mòstra una dama victoriana bòrnha que bèu un chuc, un imatge umoristic d'una femna que se possedís ela-meteissa. Per espandir aquesta idèa, una seria d'illustracions de femnas de diferentas etnias foguèt dessenhada dins un estil d'estencil e associada a de frasas cortas e divertentas. Las illustracions apareisson sus las cartas, los embalatges, los saquets, las cartas postalas, los autocollants e una granda paret facha a la man. La màger part dels articles estampats foguèron produsits per estampatge ofset en colors CMYK, e los saquets foguèron serigrafiats.

La Reconoissença

A prepaus del A' Design Award d'Argent

Dona Vitamina Identitat de Marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Dona Vitamina Identitat de Marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Dona Vitamina Identitat de Marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
Dimensions e Embalatge: Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
Etiquetas: Branding, Logotype, Package, label, illustration
Tecnologia de Produccion: Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
Desaffo de Dissènh: The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
Recèrca: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
Inspiracion: Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
Durada del Projècte: The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
Flux Operacional: The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
Brevets: Laika
Membres de l'Equipa: Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
Crèdits d'Imatges: Photo by: Madelaine Seagram and Laika