K-Chic Identitat de Marca per Zi Huai Shen

Lo dissènh K-Chic Identitat de Marca per Zi Huai Shen es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2022

K-Chic Identitat de Marca

per Zi Huai Shen

Client : Central Kitchen

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

13,298

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Colors

Lo Concèpte

A prepaus de K-Chic Identitat de Marca

K-Chic es una identitat de marca per una entrepresa de poulet fregit d'estil corean que servís lo mercat de liurason de repaisses. Lo logotipe combina la letra K amb una piada de polet per suggerir l'idèa d'una expedicion. La letradura s'inspira de l'estil de las publicitats retro coreanas e rapèla un eslogan cridat. Los grafismes de supòrt utilizan bandièras de batalha, cartas ancianas e guerrièrs-polets per exprimir lo tèma d'un viatge de guerrièr corean. De colors ric marcan las diferentas saveurs sus las etiquetas e los embolopatges. La visual principala plaça lo poulet fregit al dintre d'una carta per convidar l'apetís.

La Reconoissença

A prepaus del A' Design Award de Fèrre

K-Chic Identitat de Marca a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que K-Chic Identitat de Marca siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, K-Chic Identitat de Marca merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: K-CHIC, the Korean Fried Chicken in Belgium, specializes in authentic Korean style Fried Chicken and focuses on the meal delivery market. Just move your fingers to get a delicious Korean Fried Chicken from K-CHIC. Moreover, the client regards the Korean style Fried Chicken as a young and vivid Korean boy in neat figure. During European racing season, K-CHIC will be a new choice for the male consumers to eat while watching ball games.
Dimensions e Embalatge: Main image 3600px x 3600px. Optional images 1800px x 1800px
Etiquetas: Packaging Design, Brand Identity, Brand Design
Tecnologia de Produccion: Tag, Wrap
Desaffo de Dissènh: The main visual uses a map expression technique to integrate the fried chicken into the picture to enhance the appetite and arouse the desire for consumption. The stickers are designed with the concept of military emblems combined with the tastes, with the rich colors, so that food and packaging materials can enhance the appetite.
Recèrca: The identification mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete, reflecting the richness of flavors, and conveying the spirit of authentic Korean flavors.
Inspiracion: Zi Huai Shen proposed the concept of the Korean warrior expedition after an internal discussion. The designer utilizes the element of warrior to symbolize the delicious fried chicken to be healthy and tender chicken. The zesty Korean Fried Chicken conquers the taste buds of consumers from the imagination of a Korean expedition to Europe.
Durada del Projècte: The project started in Nov 2019 in Taiwan and finished in Mar 2020 in Taiwan.
Membres de l'Equipa: Zi Huai Shen
Crèdits d'Imatges: Designer Zi Huai Shen, Photographer Zi Huai Shen, 2020