Future of Banking Grafismes Animats Explicatius per Moree Wu

Lo dissènh Future of Banking Grafismes Animats Explicatius per Moree Wu es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Argent dins la Categoria de Competfo Film.

ArgentFilm· 2022

Future of Banking Grafismes Animats Explicatius

per Moree Wu

Client : Julius Baer

Laureat del A' Design Award d'Argent dins la Categoria Film

46,303

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Lo Concèpte

A prepaus de Future of Banking Grafismes Animats Explicatius

La Sra. Wu a creat aqueste vidèo per Julius Baer per explicar lo metòde de foncionament de lor produch digital nòu a lors investidors potencials. Del concèpte al storyboard, de la concepcion de cadres d'estil fins a l'animacion, a trobat cossí visualizar la diferéncia entre un flus de trabalh pesant, la digitalizacion e la novèla èra. A apondut de metafòras visualas per aumentar l'unicitat. De pensament creatiu e de tecnicas foguèron emplegadas per crear un vidèo amb una narrativa clara e d'atraccions visualas. Aqueste vidèo a mostrat lo bèl futur que lo produch digital nòu aportarà.

La Reconoissença

A prepaus del A' Design Award d'Argent

Future of Banking Grafismes Animats Explicatius a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Future of Banking Grafismes Animats Explicatius siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Future of Banking Grafismes Animats Explicatius es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
Dimensions e Embalatge: 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way.
Etiquetas: Motion Graphics, Animation, Cel Animation, Styleframe, Video
Tecnologia de Produccion: Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
Desaffo de Dissènh: The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
Recèrca: This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
Inspiracion: All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Durada del Projècte: The project started in December 2019 in New York and finished in March 2020 in New York.
Flux Operacional: All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
Membres de l'Equipa: Moree Wu
Crèdits d'Imatges: Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.