Scentwalk Foncion : Identitat Corporativa per Chao Yang, Yiyang Li and Yilin Wang

Lo dissènh Scentwalk Foncion : Identitat Corporativa per Chao Yang, Yiyang Li and Yilin Wang es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2022

Scentwalk Foncion : Identitat Corporativa

per Chao Yang, Yiyang Li and Yilin Wang

Client : Communication University of Zhejiang

Laureat del A' Design Award d'Argent dins la Categoria Grafica

40,013

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Colors

Lo Concèpte

A prepaus de Scentwalk Foncion : Identitat Corporativa

Scentwalk es una identitat corporativa conceptuala per una empresa futura qu'extrai e estòca de sovenirs jos la forma d'odor. Lo lògo es una abreviacion del nom de la marca e es bastit a partir de las ideas de moleculas d'odor, de donadas, d'extraccion, de collecta e de caminada. La gama de colors utiliza una fuèlha d'argent olografica, un material qu'a l'aparéncia d'argent mas que reflectís la color dins la lutz, en ressonància amb l'idèa que lo gas es sens color mas pòt crear d'emocion. La marca es dinamica e acompanhada d'un son especific. Los afichas e produches associats s'adreiçan a se-meteis, als parièrs, a la familha e als amics.

La Reconoissença

A prepaus del A' Design Award d'Argent

Scentwalk Foncion : Identitat Corporativa a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Scentwalk Foncion : Identitat Corporativa siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Scentwalk Foncion : Identitat Corporativa es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Dimensions e Embalatge: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Etiquetas: future, graphic, concept brand, poster, experimental
Tecnologia de Produccion: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Desaffo de Dissènh: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Recèrca: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Inspiracion: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Durada del Projècte: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Flux Operacional: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Membres de l'Equipa: Chao Yang
Yiyang Li
Yinlin Wang.