Happetsy Foncion Primària: Identitat de Marca per Anamarija Leljak

Lo dissènh Happetsy Foncion Primària: Identitat de Marca per Anamarija Leljak es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2021

Happetsy Foncion Primària: Identitat de Marca

per Anamarija Leljak

Client : Happetsy

Laureat del A' Design Award d'Argent dins la Categoria Grafica

43,117

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Happetsy Foncion Primària: Identitat de Marca

Happetsy es una identitat de marca creada per una entrepresa de produches per animals de companhiá. Lo design combina un estil retrò a l'ancian mòde amb un minimalisme modèrne. Lo caractèr retrò s'exprimís a travèrs de la paleta de colors, una tipografia manuscrita e de motius a punts. De mesas en pagina netas, d'espacis dobèrts e una tipografia sensa serif apòrtan una tòca modèrna e fresca. Lo lògò associa una illustracion d'un cat e d'un can amb un rectangle, una forma ligada a l'estabilitat e a la fidelitat. Totes los grafismes son estats dessenhats coma de vectors e liurats dins las colors RGB, CMYK e Pantone per un aspècte coerent sus totes los mèdias.

La Reconoissença

A prepaus del A' Design Award d'Argent

Happetsy Foncion Primària: Identitat de Marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Happetsy Foncion Primària: Identitat de Marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Happetsy Foncion Primària: Identitat de Marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
Dimensions e Embalatge: Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
Etiquetas: Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
Tecnologia de Produccion: All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Desaffo de Dissènh: Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
Recèrca: Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
Inspiracion: The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions
Durada del Projècte: The project started in March 2019 and finished in May 2019 in Denmark.
Flux Operacional: The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
Crèdits d'Imatges: Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.