Fck 2020 Calendièr per Lateral Creative Hub

Lo dissènh Fck 2020 Calendièr per Lateral Creative Hub es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Aur dins la Categoria de Competfo Grafica.

AurGrafica· 2021

Fck 2020 Calendièr

per Lateral Creative Hub

Client : Lateral Creative Hub

Laureat del A' Design Award d'Aur dins la Categoria Grafica

53,904

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Colors

Lo Concèpte

A prepaus de Fck 2020 Calendièr

Fck 2020 es un calendièr de taula per l'annada 2021. Lo calendièr es produsit coma un leporello, un fuèlh long plegat en dotze panèls. Se pòt gardar plat e fulhetar coma un libre, o pausar sus un burèu en forma de cercle o d'autras formas. Cada mes pòrta un desir cortet per l'annada novèla, contat a travèrs de grafismes modernistas policròms e d'illustracions minimalas. L'intencion es de virar la pagina d'una annada dificila amb umor e imaginacion. L'estampatge es digital sus papièr blanc de 240 gramas. La talha plegada es de 169 per 240 millimètres.

La Reconoissença

A prepaus del A' Design Award d'Aur

Fck 2020 Calendièr a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Fck 2020 Calendièr siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Fck 2020 Calendièr crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: A special 2021 calendar that celebrates the arrival of the new year by mocking the damned 2020. It has been sent in December to our current and potential customers. It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms. 12 months of colors, dreams, small and big desires enclosed in a limited edition design object.
Dimensions e Embalatge: Converting form: Leporello
Folded: 169x240 mm
Unfolded: 1848x240 mm
Etiquetas: lateralcreativehub, 2021calendar, fck2020, calendar, graphicdesign, leporello
Tecnologia de Produccion: Paper: Divina white by Gruppo Cordenons 240 gms.
Print Technology: HP Indigo
Desaffo de Dissènh: We chose digital printing to keep costs down. However, to achieve the same quality as other techniques, with solid blacks, uniform color fields and durability, we had to try various papers before finding the one that met our needs. The large dimensions of the unfolded calendar and the numerous creasing forced us to divide the structure into three parts, then assembled by hand piece by piece, obviously taking into account the direction of the fiber and limiting the waste of paper to a minimum.
Recèrca: We looked for an eye catching combination of graphic, visual e structural elements capable to reach a highly heterogeneous audience. We chose a prestigious but sustainable paper and a printing solution in order to minimize the impact on the environment, keep quality hight and costs down. We created a Leporello structure because we wanted it to be a three-dimensional object, capable of assuming many forms. We had a quick customer response and a great media coverage collecting articles on newspapers and design blogs.
Inspiracion: 2020 has been a painful year for the whole planet. The world of communication and marketing itself has suffered terribly. Brands have lost faith in the future, suspended in a paralyzed market. What wish could we address them in sight of the new year? To turn the page with a smile, thanks to the power of imagination, words and a good amount of irony. One month after another, twelve small and big wishes are told by a polychrome and modernist graphic design and by minimal illustrations.
Durada del Projècte: The creative process started in October 2020 in Milan, Italy. The calendar has been printed in late November 2020 and sent to the customers starting from December 2020
Flux Operacional: It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms.
Membres de l'Equipa: Creative Director: Francesco Fallisi
Designer: Francesco Fallisi
Designer: Federica Bello
Printing Company: tech:art
Paper Mill: Gruppo Cordenons
Photographer: Studio 3GK