Quix Identitat de Marca per Anja Zambelli Colak

Lo dissènh Quix Identitat de Marca per Anja Zambelli Colak es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2021

Quix Identitat de Marca

per Anja Zambelli Colak

Client : Zambelli Brand Design

Laureat del A' Design Award d'Argent dins la Categoria Grafica

40,925

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Quix Identitat de Marca

Quix es una identitat de marca per distributors automatics en libre-servici qu'ofrisson de bevendas cauds e freges e de petits en-cas. L'identitat utiliza de colors, de texturas e de formas tiradas de la cultura italiana, en rendent omenatge a l'edat d'aur del disenh italian. Un aspècte leugièrament vintage evòca las annadas de la Dolce Vita e la cultura del cafè italian. Las tassas de cafè e las afichas son estampadas amb de colors CMYK per tecnologia offset, mentre que los distributors automatics son marcats amb de fuèlhs estampats. Lo disenh transforma una pausa cafè rapida en una experiéncia visuala calma.

La Reconoissença

A prepaus del A' Design Award d'Argent

Quix Identitat de Marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Quix Identitat de Marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Quix Identitat de Marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Dimensions e Embalatge: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Etiquetas: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
Tecnologia de Produccion: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Desaffo de Dissènh: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Recèrca: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Inspiracion: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Durada del Projècte: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Flux Operacional: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.