Chez Vous Identitat de marca per Ruis Vargas

Lo dissènh Chez Vous Identitat de marca per Ruis Vargas es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2021

Chez Vous Identitat de marca

per Ruis Vargas

Client : Laika

Laureat del A' Design Award d'Argent dins la Categoria Grafica

43,384

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Colors

Lo Concèpte

A prepaus de Chez Vous Identitat de marca

Chez Vous es una identitat visuala creada per un restaurant bèlga a Sao Paulo, en Brasil. L'identitat reinterprèta d'icònas bèlgas, coma Magritte, lo Manneken Pis, la pluèja e las fritas tradicionalas, a travèrs d'un estil d'illustracion simple. De tèxtes corts inclusan de variacions dialectalas bèlgas, apondent un sens de l'umor a las composicions graficas. L'identitat s'aplica als menús, als afichas, als panèus, als embalatges e als tee-shirts, donant al restaurant una unitat visuala. Los menús e las afichas son estampats en ofset amb las colors CMYK, mentre que los tee-shirts son estampats numericament.

La Reconoissença

A prepaus del A' Design Award d'Argent

Chez Vous Identitat de marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Chez Vous Identitat de marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Chez Vous Identitat de marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
Dimensions e Embalatge: Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
Etiquetas: Branding, Logotype, Package, label, illustration
Tecnologia de Produccion: Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
Desaffo de Dissènh: The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
Recèrca: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
Inspiracion: Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
Durada del Projècte: The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
Flux Operacional: The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
Brevets: Laika
Membres de l'Equipa: Ruis Vargas, Creative Director and Illustrator.
Crèdits d'Imatges: Ricardo Bassetti and Elias Gomes