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Let Parents Stay Poliça de caractèrs per Yu Chen

Lo dissènh Let Parents Stay Poliça de caractèrs per Yu Chen es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Bronze dins la Categoria de Competfo Grafica.


BronzeGrafica· 2021

Let Parents Stay Poliça de caractèrs

per Yu Chen

Client : Hubei University of Technology

Laureat del A' Design Award de Bronze dins la Categoria Grafica

11,873

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Lo Concèpte

A prepaus de Let Parents Stay Poliça de caractèrs

Let Parents Stay es una poliça de caractèrs basada sus la Broderia Han tradicionala, creada per sosténer un vilatge tocat per la pauretat. Lo vilatge de Jinling acuèlh mai de dos mila enfants daissats en darrièr per de parents partits trabalhar luènh, e mantun abitant maestreja la Broderia Han. Los produits de broderia locals se vendián mal perque los motius avián cambiat gaire dempuèi un centenat d'ans. Los elements classics de broderia foguèron abstrachs e reconstruits en formas de letras modèrnas, que las brodairas locals brodan a la man. L'objectiu es de crear un revenu e de transmetre lo saber-far dins un lengatge visual modèrne.

La Reconoissença

A prepaus del A' Design Award de Bronze

Let Parents Stay Poliça de caractèrs a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Let Parents Stay Poliça de caractèrs siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Let Parents Stay Poliça de caractèrs satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas
Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
Dimensions e Embalatge
Han Embroidery
Etiquetas
Han Embroidery, Embroidery, Typeface, Pattern, Visual
Tecnologia de Produccion
Han Embroidery
Desaffo de Dissènh
Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
Recèrca
Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
Inspiracion
In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
Brevets
Yu Chen
Membres de l'Equipa
Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding
Crèdits d'Imatges
Yu Chen

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Lo Bon Dissènh Merita una Granda Reconeissença

Lo A' Design Award es una distincfo internacionala, amb jfo, per lo bon dissènh. Participfo al A' Design Award per gafo l'oportunitat d'obténer una reconeissença meritocrfo, de ganhar la renomfo, lo prestigi e la publicitat per vòstra òbra. Nomenfo vòstra òbra per lo A' Design Award e competfo per lo convofo A' Design Prize.

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