LendMe Identitat de Marca per Ruis Vargas

Lo dissènh LendMe Identitat de Marca per Ruis Vargas es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2021

LendMe Identitat de Marca

per Ruis Vargas

Client : Laika

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

13,005

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de LendMe Identitat de Marca

LendMe es una identitat de marca creada per una entrepresa qu'opèra sul mercat del crèdit ipotecari (home equity). Lo logotipe utiliza una estructura iconografica que fa referéncia als còdis binaris equilibrats l'un contra l'autre, suggerint tant una idea matematica coma una relacion bidireccionala entre l'entrepresa e sos clients. La paleta de colors es complementària, amb lo violet coma color de basa e l'irange e lo blau coma tons de supòrt per de messatges e de publics diferents. Las aplicacions inclúon de cartas de visita, d'envelòpas, una presentacion institucionala e un panèl de lampadari.

La Reconoissença

A prepaus del A' Design Award de Fèrre

LendMe Identitat de Marca a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que LendMe Identitat de Marca siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, LendMe Identitat de Marca merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
Dimensions e Embalatge: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Etiquetas: Brand, logotype, illustration, visual identity, Laika Design
Tecnologia de Produccion: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Desaffo de Dissènh: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
Recèrca: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Inspiracion: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Durada del Projècte: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Flux Operacional: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Brevets: Laika Design
Membres de l'Equipa: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Crèdits d'Imatges: Laika Design