Lo dissènh Lezai Dental Clinic Logo e Identitat de Marca per Guangzhou Cheung Ying Design Co., Ltd. es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2021

Lezai Dental Clinic Logo e Identitat de Marca

per Guangzhou Cheung Ying Design Co., Ltd.

Client : Guangzhou Cheung Ying Design Co., Ltd.

Laureat del A' Design Award de Bronze dins la Categoria Grafica

12,606

Laureat de Prèmi Verificat

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Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Lezai Dental Clinic Logo e Identitat de Marca

Lezai Dental Clinic es un logo e una identitat de marca creats per una clinica dentària. La concepcion utiliza de formas positivas e negativas per formar un sol simbòl visual. De linhas rectas longas e cortas combinadas amb un contorn circular figuran d'adultes e d'enfants que se tenon la man en cercle. La forma negativa al centre pren la forma d'una dent. De colors de bassa saturacion dison una impression relaxada e calorosa e sostenon una imatge de seguretat, de joia e de professionalisme. Lo logo es dessenhat en format vectorial per de supòrts imprimits e numerics de talhas diferentas, e un manual de directivas de marca assegura una utilizacion coerenta.

La Reconoissença

A prepaus del A' Design Award de Bronze

Lezai Dental Clinic Logo e Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Lezai Dental Clinic Logo e Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Lezai Dental Clinic Logo e Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth.
Dimensions e Embalatge: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Etiquetas: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Tecnologia de Produccion: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space.
Desaffo de Dissènh: The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience.
Recèrca: Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand.
Inspiracion: LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment.
Durada del Projècte: The project started in October 2019 and finished in February 2020 in Guangzhou.
Flux Operacional: The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism.
Membres de l'Equipa: Creative Director: Zhiji Dong
Designer: Lu Gu