Lo dissènh A is van Os Libre per Autobahn es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Imprimariá.

ArgentImprimariá· 2021

A is van Os Libre

per Autobahn

Client : Autobahn

Laureat del A' Design Award d'Argent dins la Categoria Imprimariá

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Colors

Lo Concèpte

A prepaus de A is van Os Libre

A is van Os es un libre sus l'istòria de l'alfabet latin. Lo libre mòstra lo desvolopament de cada letra a travèrs de quatre periòdes de l'istòria. Los cambiaments son dessenhats amb de linhas claras e de colors vivas, çò que rend cada transformacion aisida de seguir. Totas las formas de letras originalas foguèron esculpidas a la man dins la pèira e fotografiadas, coma referéncia a las primièras letras talhadas dins la ròca. La cobèrta rigida pòrta una imatge de pèira acabada amb un revestiment de gravièr, çò que rend la superfícia tactila. Lo libre fa 240 per 240 millimètres.

La Reconoissença

A prepaus del A' Design Award d'Argent

A is van Os Libre a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que A is van Os Libre siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. A is van Os Libre es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: A is van Os shows the development of each letter in four time periods in history. The changes are visualised in bright colours so they are easy to follow. Since the first letters were cut in stone, Autobahn hand carved all original letterforms in stone as a visual reference. The stone on the cover of the book is finished with a gravel coating so it becomes tactile. Besides the book Autobahn designed 3 typefaces which are free for download and can be used to send secret messages to friends in earlier forms of the alphabet.
Dimensions e Embalatge: Width 240 mm x Depth 240 mm Height 10 mm
Etiquetas: Autobahn, Typography, Design, Graphic, Alphabet, Writing, Dutch, History, Book, Children
Tecnologia de Produccion: Print: PMS 805, Reflex Blue
Paper: Arctic Volume 115gr
Hard cover: Cardboard wrapped in Wibalin Soft 300gr
Varnish: Spot-UV gravel coating on cover
Stones: Hand-cut and photographed
Desaffo de Dissènh: To show this transition of the alphabet, Autobahn visualised the transformation for each letter with clear lines and color differences. Through this method, readers can easily follow the transformations, see how the letter developed and still see where it originated from. This aspect makes the book unique in its sort.
Recèrca: Our alphabet has changed considerably over time. In short, it began 4,000 years ago with images carved into rock in the Sinai desert. This script (called Proto-Sinaitic) was adopted and modified by the neighboring Phoenicians (around 1500 BC). The Phoenicians were seafaring folk and granted the alphabet to the Greeks (around 800 BC); which made trading far easier. The Greeks slightly adapted the letter forms before handing them on to the Romans, who completed the alphabet. And it's this alphabet that we, in the Western world, still use today.
Inspiracion: The initiative originated from the work ethos of Autobahn: text is image. Designer Rob Stolte was fascinated by the way his son was learning to write and would get him to copy the alphabet. A four year old's spatial insight is far from developed. They tend to write in different sizes, mirrored and upside down. It was during this process that Stolte recognised a number of alphabetical primordial forms. From there, he decided to design a series of objects explaining the history of our alphabet.
Durada del Projècte: The project started in 2016 and was published in 2018 in Dutch. It was exhibited at the 65th Type Directors Club New York in 12 countries, received a Golden European Design Award and was nominated for a D&AD award and a Dutch Creativity award. The book is translated into French in 2020 and in English in 2021 (Q4).
Flux Operacional: Text and image are insightful, worth knowing and in an appealing, hyper-hip style for kids; bright blue and almost fluorescent orange-red.
Design, drawings and text are coherent and consistent, this entire book exudes the basic principle of the often awarded Autobahn: text is image. A wonderful book for all children and others who love letters, history and design.
Membres de l'Equipa: Concept, design text and illustrations: Autobahn
Text: Bette Westera
Research and advice: Ben Haring
Advice and production: Drukkerij Wilco
Redaction, publishing and distribution: Uitgeverij Gottmer
Animation: Jochem Koopman
Documentary: Niels Mud
Product photography: Justina Nekrašaitė / De Monsterkamer