Prow Thai Marca e empaquetatge per Piti Amornlertwattana

Lo dissènh Prow Thai Marca e empaquetatge per Piti Amornlertwattana es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2021

Prow Thai Marca e empaquetatge

per Piti Amornlertwattana

Client : Prow Thai

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

26,464

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Prow Thai Marca e empaquetatge

Lo design a per objèctiu crear una imatge frasca e contemporanèa per Prow Thai, una marca d'òli de còco verge e de cosmetics fondada per agricultors del sud de Tailàndia. Inspirat per la forma naturala de la còco, l'empaquetatge presenta un motiu de color ponchat e una paleta de colors vivas que reflectisson l'artesanat e la vitalitat darrièr los produits. Lo ton blanc d'ensemble, que rapèla la polpa de còco, simboliza la puretat, la netetat e la natura organica de la marca.

La Reconoissença

A prepaus del A' Design Award d'Argent

Prow Thai Marca e empaquetatge a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Prow Thai Marca e empaquetatge siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Prow Thai Marca e empaquetatge es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
Dimensions e Embalatge: Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
Etiquetas: branding, packaging, virgin coconut oil, cosmetic, lotion
Tecnologia de Produccion: Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
Desaffo de Dissènh: It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
Recèrca: Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
Inspiracion: Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
Durada del Projècte: The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
Flux Operacional: The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
Crèdits d'Imatges: Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com