Krafton Primary Function: Concepcion d'Experiéncia de Marca per Plus X

Lo dissènh Krafton Primary Function: Concepcion d'Experiéncia de Marca per Plus X es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2021

Krafton Primary Function: Concepcion d'Experiéncia de Marca

per Plus X

Client : Krafton

Laureat del A' Design Award d'Argent dins la Categoria Grafica

41,683

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Krafton Primary Function: Concepcion d'Experiéncia de Marca

Krafton es una concepcion d'experiéncia de marca creada per un grop d'estudis de desvolopament de jòcs. Lo sistèma de concepcion del logotipe exprimís tant l'unicitat de cada marca d'aliança coma la coeréncia del grop. La concepcion s'inspira del blason d'una gilda d'artesans de l'Edat Mejana, e un quadre en forma d'escut es utilizat coma forma de basa. La meteissa forma de blason s'aplica a totas las marcas d'aliança e se diferéncia per de colors designadas. Los logotipes, las colors, las polissas de caractèrs e los visuals clau son utilizats a travèrs dels punts de contacte coma las cartas de visita, los formularis, las icònas e las publicitats.

La Reconoissença

A prepaus del A' Design Award d'Argent

Krafton Primary Function: Concepcion d'Experiéncia de Marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Krafton Primary Function: Concepcion d'Experiéncia de Marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Krafton Primary Function: Concepcion d'Experiéncia de Marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
Dimensions e Embalatge: Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc.
Etiquetas: Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
Tecnologia de Produccion: 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.

2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.

3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences.
Desaffo de Dissènh: It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
Recèrca: Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
Inspiracion: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
Durada del Projècte: The project proceeded for 9 months in Seoul, South Korea.
Flux Operacional: The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
Brevets: Copyrights belong to Plus X Co.
Membres de l'Equipa: Plus X Creative Director: Myungsup Shin
Plus X Creative Director: Sabum Byun
Plus X Creative Director: Jangsoon Choe
BX Strategist: Jisu Kim
BX Strategist: Bohyun Kook
BX Strategist: Minho Jang
BX Designer: Wonsik Joo
BX Designer: Suji Choi
BX Designer: Jihoon Noh
BX Designer: Hyunmin Han
UX Designer: Yoojin Jeon
UX Designer: Dongbeen Choi
UI Designer: Kiwon Jang
UI Designer: Chulhee Kim
UI Designer: Hyungyu lee
UI Interaction Designer: Chulhee Kim
Developer: Gmo Song
Developer: Jeonghyuck Won
Developer: Mira Jung
Developer: Minju Kim
Brand Movie designer: Wonsik Joo
Brand Movie designer: Kwangmyung Lim
Crèdits d'Imatges: Plus X