Lo dissènh Jiangmen Culture and Tourism Logo e Identitat de Marca per EUCA Culture and Communications Co. Ltd. es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2021

Jiangmen Culture and Tourism Logo e Identitat de Marca

per EUCA Culture and Communications Co. Ltd.

Client : Jiangmen culture, tourism, radio, television and Sports Bureau

Laureat del A' Design Award de Bronze dins la Categoria Grafica

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Lo Concèpte

A prepaus de Jiangmen Culture and Tourism Logo e Identitat de Marca

Jiangmen Culture and Tourism es un logo e una identitat de marca creats pel sector de la cultura e del torisme de Jiangmen, una vila de la província de Guangdong, al sud de la China. Lo logo s'inspira del caractèr chinés tradicional Men, que significa pòrta, e de l'estructura de l'arcada memorial. Elements tirats del paisatge urban, de l'arquitectura, del patrimòni cultural, del paisatge e de las plantas de Jiangmen son combinats dins la forma de la pòrta. L'aur mat suggerís una vila rica mas modesta. Un guida d'identitat de marca es estat desvolopat per sosténer una aplicacion coerenta.

La Reconoissença

A prepaus del A' Design Award de Bronze

Jiangmen Culture and Tourism Logo e Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Jiangmen Culture and Tourism Logo e Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Jiangmen Culture and Tourism Logo e Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Etiquetas: Branding, City, Culture and tourism, Logo design, Visual system
Desaffo de Dissènh: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Recèrca: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Inspiracion: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Durada del Projècte: June 2019 – April 2020, Shanghai, China
Flux Operacional: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Membres de l'Equipa: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Crèdits d'Imatges: Ellain Li, Grace Xu， Di Tang