2000 Meters Embalatge de tè per Tiger Pan

Lo dissènh 2000 Meters Embalatge de tè per Tiger Pan es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2020

2000 Meters Embalatge de tè

per Tiger Pan

Client : 2000meters Tea（Yunnan） Co., Ltd.

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

30,052

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Colors

Lo Concèpte

A prepaus de 2000 Meters Embalatge de tè

2000 mètres es un disenh d'embalatge per una marca de tè negre de Yunnan, en China. La seria se devidís en tres nivèls segon la zòna de produccion, la qualitat e lo gost. Una forma octogonala es utilizada coma símbol comun de tota la gamma. Lo nivèl inferior es embalat dins de papièr, lo material mai emplegat, mentre que los nivèls mejan e superior utilizan de bóstias metallicas. Una pichòta montanha roja s'auça sul cim de la bóstia per mostrar que lo tè creis a nauta altitud. Lo negre e lo roge son las colors principalas, amb un pauc de blanc e d'illustracions simplas d'un vièlh arbre, de brossa e de jasmin.

La Reconoissença

A prepaus del A' Design Award d'Argent

2000 Meters Embalatge de tè a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que 2000 Meters Embalatge de tè siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. 2000 Meters Embalatge de tè es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Black tea is a kind of fully fermented tea that has a long history. It has been introduced to Europe in 1620 and enjoyed tremendous popularity. Tea in high altitude requires more time to mature and sprout, produces more protein and amino acid. The reason why we choose "2000 meters" is "High altitude area produces the best tea."
Dimensions e Embalatge: High-end series:108X108X140mm
Mid-level series:96X96X168mm
Low-level series:98X65X240mm
Etiquetas: Black tea, Tiger Pan, Paper Package, Can, 2000 meters, High Altitude
Tecnologia de Produccion: We divided 2000 meters into 3 different levels based on the producing area, quality, and flavor. Octagon shape is the symbol of the whole series. The low-end level packed with paper, which is the most widely used materials. Iron can become the container of the middle level and the premium series, but the technique of expression is quite different. At the same time, we rose a small red mountain at the top of the can, which can tell consumers directly that these black tea are coming from high altitude areas.
Desaffo de Dissènh: In what kind of design language can we directly bring the brand concept and product information to consumers? As a black tea brand, all tea trees grew at high altitudes over 2000 meters. We didn't simply need to express the black tea variety such as jasmine black tea, old tree black tea, Kongfu black tea, but also have to tell the concept of "high altitude area produces the best tea."
Recèrca: When the altitude rises 100 meters, the temperature drops 0.6 degrees and gather more clouds. Tea tree needs more time to grow and unfold their buds. An experimental study indicates that slowly grow rate can bring more protein and amino acid, which make tea fresher. Based on the brand concept of "high altitude area produces the best tea," 2000 meters hope to impress consumers with its unique design and clear brand concept.
Inspiracion: 2000 METERS is a whole new black tea brand which comes from one of the best tea growing district in Yunnan, China. We prefer to use different material, size and shape in each series of package which is a statement of professionalism. To convey the message of "produced from high altitude "effectively, we choose black and red to be the main color of product and embellish a bit white, designed with concise illustration such as old tree, brush, jasmine, all there details make this series looks exquisite and delicate.
Durada del Projècte: The project was done within 3 months. The design is finished in Shenzhen, produced in Pu'er City, Yunnan Province.
Flux Operacional: "High altitude area produces the best tea" is the central concept of 2000 meters. First of all, we designed the font as bright as possible and rose a small medal hill at the top of the high-end series, which can directly tell consumers about the concept following surprise. The brand concept becomes clear and direct so far.
Membres de l'Equipa: Designer: Tiger Pan, Qian Chi, Zhengxing Wu
Creative Director: Tiger Pan
Illustrator:Ping Yi, Qian Chi
Technician: Zhangkun Xie
Crèdits d'Imatges: Image #1-5:Designer: Tiger Pan, Qian Chi, Zhengxing Wu;Creative;Director: Tiger Pan;Illustrator:Ping Yi, Qian Chi;Technician: Zhangkun Xie