Dizayini ya Miniso Land Malonda ndi Xiang Li ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2025 Mphoto ya Golide ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe.

GolideMkati· 2025

Miniso Land Malonda

ndi Xiang Li

Wopambana pa Mphoto ya Golide ya A' Design Award mu Gawo la Mkati

134,651

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #167818

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Miniso Land Malonda

Mkati mwa malo a nsanjika zitatu a Miniso Land, pali madera akuluakulu asanu ndi limodzi ndi mitundu yopitirira makumi asanu ndi awiri ya malonda ophatikizidwa ndi maina ochokera m'madera osiyanasiyana a IP. Wopanga adapanga kuphatikiza kusiyanasiyana kwa magulu ndi kagwiritsidwe ntchito kabwino ka malo pokhazikitsa madera osiyanasiyana a zochitika, popewa kutopetsa kumene zochita zakugula zobwerezabwereza zachikhalidwe zingabweretse. Kuchokera kudera la mabokosi osadziwika omwe amawoneka ngati m'thovu la pinki, dera lonse lokhala ndi zotsatizana zowoneka, dera la ziweto ndi dera la fungo lokhala ndi malingaliro osiyanasiyana a chilengedwe, mpaka kudera la zinthu zofewa zomwe zimawoneka ngati kulowa m'dziko la nthano.

Chidziwitso

Za Mphoto ya Golide ya A' Design Award

Miniso Land Malonda ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Miniso Land Malonda akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Miniso Land Malonda amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
Zizindikiro: interior retail
Vuto la Dizayini: Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
Chilimbikitso: The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
Nthawi ya Polojekiti: Shanghai, China
Mwini Zithunzi: Photograph丨SFAP

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