Dizayini ya Tsarsky Reserve Kuyika Mapepala ndi Natalya Bilousova ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
BronzeMapaketi· 2021
Tsarsky Reserve Kuyika Mapepala
Kasitomala: Tsarsky Reserve
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #123199Kapangidwe
Za Tsarsky Reserve Kuyika Mapepala
Cholinga cha phukusi la zinthu zomwe zatsirizidwa ndi chisanu ndi kupanga chithunzi chochititsa chidwi cha mtundu kupewa mawonekedwe achikhalidwe kuti chakudya chikhale pa mbale. Njira yokhazikitsidwa ndi njira yasankhidwa ngati yomwe imapangitsa kuti maso a ogula azisangalala ndi chakudya. Mitundu yomwe imagwiritsidwa ntchito poyimilira imadziwika bwino pakati pa zakudya zina. Kuonjezera apo, kuphweka kwa mafomu mumapangidwe awa kumatsindika njira yamakono ndipo nthawi imodzi imasonyeza lingaliro la chilengedwe chonse. Zotsatira zake, kapangidwe kameneka kamapangitsa kuti zinthuzo zikhale zosavuta kuzikonda kwa owonera osiyanasiyana
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Tsarsky Reserve Kuyika Mapepala ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Tsarsky Reserve Kuyika Mapepala akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Tsarsky Reserve Kuyika Mapepala amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
- Miyezo ndi Kuphimba
- One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
- Zizindikiro
- meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
- Teknoloji Yopangira
- Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
- Vuto la Dizayini
- Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
- Kafukufuku
- Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
- Chilimbikitso
- Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
- Nthawi ya Polojekiti
- Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia - Mdondomeko ya Ntchito
- This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
- Petensi
- Trademark 2021. Trademark Holder NESANS Company
- Mamembala a Gulu
- Design: Natalya Bilousova
Marketing Director: Anton Rubtsov - Mwini Zithunzi
- All of the separate images are given by client
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
