Dumphani kupita ku nkhani
Cap Pac Cap Pac: Chinthu Chotsatsira pa Zochitika ndi Joshua Grant Rayner

Dizayini ya Cap Pac Cap Pac: Chinthu Chotsatsira pa Zochitika ndi Joshua Grant Rayner ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana.


SilivaZolengeza· 2021

Cap Pac Cap Pac: Chinthu Chotsatsira pa Zochitika

ndi Joshua Grant Rayner

Kasitomala: Cassette Concepts limitied

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Zolengeza

34,498

Mitundu

Kapangidwe

Za Cap Pac Cap Pac: Chinthu Chotsatsira pa Zochitika

Cap Pac ndi chinthu chotsatsira chomwe chinapangidwira kugwiritsidwa ntchito pa zochitika za panja. Cap Pac chimapangidwa kuchokera ku pepala limodzi lolimba ndipo chimaphatikiza zinthu zingapo zothandiza. Zophimba dzuwa ziwiri zimatha kung'ambulidwa ndikumangidwa mozungulira mutu kuti aphimbe maso. Chigawo chotsala chimagwira ntchito ngati chikwangwani chomwe chingakhale ndi uthenga wosankhidwa pa chochitika chilichonse. Chigawo chomwecho chimagwiranso ntchito ngati chonyamulira zakumwa ziwiri. Pepala lobwezeretsedwanso kapena lovomerezeka limagwiritsidwa ntchito, pamodzi ndi inki yopanda madzi ndi kuuma kogwiritsa ntchito mphamvu zochepa. Cholinga ndi kuchepetsa zinyalala zomwe zimapangidwa ndi zinthu zotsatsira.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Cap Pac Cap Pac: Chinthu Chotsatsira pa Zochitika ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Cap Pac Cap Pac: Chinthu Chotsatsira pa Zochitika akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Cap Pac Cap Pac: Chinthu Chotsatsira pa Zochitika ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera
Cap Pac is a marketing tool designed to raise brand awareness at events. Cap Pac gives consumers multiple useful products all made from one sheet of card. Our product is a sign which has two detachable sun visors. Once the sun visors have been removed, the sign also has a second use, becoming a two-drink carrier, with a version with two removable coasters/coupons, utilising all the material. They are also truly sustainable, each Cap Pac produced actually has a Net Positive impact on the Environment and Society.
Miyezo ndi Kuphimba
Overall size of flat size of 465mm (h) x 365mm (w) x 0.6mm (d)
Sign/Drinks Carrier 281mm (h) x 323 (w) x 0.6mm (d)
Sun visor peak 91mm with 8 options for different head sizes between 530mm to 600mm.
Zizindikiro
Marketing tool, Promotional, Events marketing, Sustainable, Recycle,
Teknoloji Yopangira
Either recycled or FSC certified material. Chemical free, VOC free and waterless ink, which has no waste. LED drying ink which uses 20% of the energy that UV drying uses. Produced in a carbon neutral factory powered by renewable energy. Carbon offsetting such as UN-backed project which is helping to conserve 86,000 hectares and regenerate a further 1,200 hectares of deforested of the Amazon. Zero waste to landfill and 100% of the waste is recycled and then fed back into our supply chain.
Vuto la Dizayini
While developing this product I faced a few challenges along the way. Creating a configuration where each separate product would fit together, leaving no wasted space, fully utilising the material. Due to the technical functions of each element of the product, choosing the correct martial has been vital. We needed a card that is durable for repeated use as a drinks carrier, but also flexible enough to be able to wrap around and connect the head band for the Sun visors, without the material creasing and compromising the design.
Kafukufuku
We asked a group of industry experts, Brand Activation Managers, Merchandise Buyers and Events Organisers questions to pin point the issues they have with what is currently available, what is important to them and what is important to their customers. What became clearly apparent was an issue with uptake and repeated use of the current promotional products, and the want/need for the product to be sustainable and cost effective.
Chilimbikitso
After seeing how many promotional products and marketing materials were handed out at every event I attended and noticing how much was just discarded and thrown away, I felt that marketing tools should do more for the consumer, by actually being a useful product which helps solve issues at the event and is therefore visually used throughout. As well as this it was vital that the product had to be designed that if thrown away, it would either be recycled or failing this, safely biodegrade.
Nthawi ya Polojekiti
The project development started in June 2020 in the South of the UK and we have recently launched the product in hopes to be at events this summer.
Mdondomeko ya Ntchito
To use the product, start by tearing off the first sun visor by breaking the five points which attach it to the main body of the product. Then repeat this with second sun visor. They are then fastened at the back, helping keep the sun out of the users eyes and the brand name visible. Then they are left with a sign which can have a personalised or tailored message to each event which can be held in the air to show their support. The sign also doubles up as a two drinks carrier, so the user can go to the bar and easily carry drinks back to their seat. Once the drinks are removed, it can then be re-used as a sign again.
Petensi
Patent Pending No.2009115.3 Year 2020 United Kingdom
Copyrights belong to Joshua Grant Rayner Year 2020
Registered Designs
Mamembala a Gulu
Joshua Grant Rayner

Zolipidwa

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Dizayini Yabwino Iyenera Kutamandidwa Kwakukulu

A' Design Award ndi mphotho yapadziko lonse, yoweruzidwa ndi oweruza, ya dizayini yabwino. Tengani nawo mbali mu A' Design Award kuti mukhale ndi mwayi wopeza kutamandidwa moyenera, kudziwika, ulemu ndi kufalitsa ntchito yanu. Ikani ntchito yanu ku A' Design Award ndipo pikanani kuti mupeze mphotho yotamandika ya A' Design Prize.

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