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Inside Out Kupanga Chiwonetsero ndi Hong Kong Trade Development Council

Dizayini ya Inside Out Kupanga Chiwonetsero ndi Hong Kong Trade Development Council ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zochitika ndi Mikumano.


BronzeChochitika· 2021

Inside Out Kupanga Chiwonetsero

ndi Hong Kong Trade Development Council

Kasitomala: Hong Kong Trade Development Council

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Chochitika

26,572

Mitundu

Kapangidwe

Za Inside Out Kupanga Chiwonetsero

Inside Out ndi kapangidwe ka chochitika kamene kanapangidwa ka DesignInspire, chiwonetsero cha masiku atatu chomwe chinachitikira ku Hong Kong. Lingaliro lakelo limasintha khoma lakanthawi kochita kusonyeza zonse zomwe zili mkati mwake. Mapanelo a plywood osasinthidwa, zomangira zogulidwa m'sitolo, ndi zipangizo za scaffolding zobwereka zimapanga khoma la pakhomo, kaunta wa olandira alendo, msonkhano wotseguka, misonkhano iwiri yotseguka, komanso malo osonyeza pamodzi. Malamulo angapo anakonzedwa asanayambe kumangidwa kuti achepetse zinyalala pamalowo ndikulola kuti zinthu zigwiritsidwe ntchito kachiwiri. Malo osalala komanso osasinthidwawa amasiyana kwambiri ndi zithunzi ndi zinthu zomwe zikuwonetsedwa.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Inside Out Kupanga Chiwonetsero ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Inside Out Kupanga Chiwonetsero akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Inside Out Kupanga Chiwonetsero amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera
DesignInspire was an event platform for global creative elites, design brands, design associations and institutes to showcase their creativities. The event organiser wanted an eco-friendly approach to envelope and uplift the communal spaces. A concept called Inside Out was created. To minimize onsite waste a new set of rules were developed before the project began. The result was a raw and neutral design setting to uplift the ambience of the event.
Miyezo ndi Kuphimba
The reception counter (40m2), entrance wall (13m wide x 3m high), Innotalk open forum (200m2), 2 open workshops (2 x 110m2) to the communal product display (600m2) were constructed from standard plywood panelling, scaffolding, reusable aluminium structure, off-the-shelf fixing, digital print sticker and foamboard. All AV equipment were hired, and carpets used were biodegradable. At the Innotalk open forum a 2m high x 3.5m Wide LED screen and suspended acrylic LED lightbox lettering was used.
Zizindikiro
DesignInspire, Hong Kong, Creative, Industry, Eco-friendly, Event, Inside Out, Exhibition, Organiser, HKTDC
Teknoloji Yopangira
The main materials used for the spatial design were plywood panelling, off-the-shelf fixing, hired scaffolding, reusable aluminium structure, digital graphic print and sticker. The organiser’s design work includes the reception counter, entrance treatment, two open workshop, communal product display areas and the open forum. Due to the limited 3-day onsite move in, the last days was used for fine tune lighting, audio, art direction and visual merchandizing.
Vuto la Dizayini
The challenge was to find a design concept that would fit the brief of being eco-friendly as well as able to uplift the spatial image of DesignInspire environment. Our design team decided to go beyond the aesthetic periphery and a new set of rules were created to minimise as much onsite waste as possible. The result was an ethical approach in providing a neutral and raw event design. The aesthetics also helped to juxtapose the finished products being exhibited at the show.
Kafukufuku
This idea derived from researching and dissecting various methods of building construction. This led us to examine the inside of a temporary wall structures in theatres sets and turning them inside out to expose all its workings. This was how the Inside Out concept began. Only locally sourced untreated plywood panels, off-the-shelf fixings and hired scaffolding were used to envelop the DesignInspire design. Making this least wasteful and eco-friendly method to erect a 3-day event.
Chilimbikitso
Inspiration came from the challenges to be eco-friendly whilst enabling an image uplift. To do this, we kept the build production simple and minimal. After researching many alternatives, the details of wall structures in theatres seem most apt and devised the concept Inside Out was born. This idea was about turning a temporary wall structure inside out to expose all its workings. Untreated plywood panels, off-the-shelf fixings and hired scaffolding was chosen to decor the DesignInspire.
Nthawi ya Polojekiti
The project duration was 3 months from initial briefing to onsite completion. Located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong, the event ran for 3 days from the 5th until the 7th of December in 2019. Only 3 days were allowed for the onsite move in and set up.
Mdondomeko ya Ntchito
The entrance wall and reception counter at the concourse provides the first impression to the Inside Out concept. The raw and neutral aesthetic developed from plywood panels and scaffolding highlight against the yellow and black graphics is used throughout the event to indicate the organiser’s work. This aesthetic helps to clearly define, the wayfinding, the open forum space, the 2 open workshop areas, communal product display zones etc. The layout was open and created for self-exploration.
Petensi
Copyrights belong to Hong Kong Trade Development Council, 2019
Mamembala a Gulu
Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Abby Chan
Mwini Zithunzi
Hong Kong Trade Development Council

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