Cedea - Dolomites' Luxury Mineral Water Mineraalwater In Glazen Flessen door Nick Pitscheider and Sharon Hassan

Het ontwerp Cedea - Dolomites' Luxury Mineral Water Mineraalwater In Glazen Flessen door Nick Pitscheider and Sharon Hassan is een hoog aangeschreven winnaar van de zeer prestigieuze 2019 A' Design Award in Zilver in de competitiecategorie Verpakkingsontwerp.

ZilverVerpakking· 2019

Cedea - Dolomites' Luxury Mineral Water Mineraalwater In Glazen Flessen

door Nick Pitscheider and Sharon Hassan

Opdrachtgever: Nick Pitscheider

Winnaar van de A' Design Award in Zilver in de categorie Verpakking

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Kleuren

Het Ontwerp

Over Cedea - Dolomites' Luxury Mineral Water Mineraalwater In Glazen Flessen

Het Cedea waterdesign is geïnspireerd op de Ladinische Dolomieten en de legendes over het natuurlijke lichtfenomeen Enrosadira. Veroorzaakt door hun unieke mineraal, lichten de Dolomieten op in een roodachtige, brandende tint bij zonsopgang en zonsondergang, waardoor het landschap een magische sfeer krijgt. Door "te lijken op de legendarische magische rozentuin", wil de Cedea-verpakking dit moment vastleggen. Het resultaat is een glazen fles die het water laat schitteren en flakkeren met een verrassend effect. De kleuren van de fles zijn bedoeld om te lijken op de speciale gloed van de Dolomieten, badend in het rozerood van het mineraal en het blauw van de lucht.

De Erkenning

Over de A' Design Award in Zilver

Cedea - Dolomites' Luxury Mineral Water Mineraalwater In Glazen Flessen is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Cedea - Dolomites' Luxury Mineral Water Mineraalwater In Glazen Flessen wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Cedea - Dolomites' Luxury Mineral Water Mineraalwater In Glazen Flessen is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: The Cedea bottle, tall and smooth, is only made in first-class quality glass. Its thick coloured bottom (sculpted with the Cedea rose symbol) generates a unique colour glare effect spreading through the water, highlighted by the twisting vertical lines that give the bottle a delicate spiral asymmetric shape, resembling the natural shape of Cedea, the Goddess of Water and Life.
Afmetingen & Verpakking: Cedea water comes in two qualities, Still and Sparkling, and in two sizes.
Still Cedea water bottle is coloured in pinky red.
Sparkling Cedea water is coloured in turquoise.
The primary bottle is size 750ml. Height: 320 mm - Diameter: 83,7 mm
The half size bottle is 375ml. Height: 254 mm - Diameter: 69,8 mm
Tags: cedea, enrosadira, dolomites, luxury, lifestyle, premium mineral water, design
Productietechnologie: Cedea is only in first-quality white glass. The bottom, colour varnished, is unusually thick to allow the embedding of the Cedea rose symbol. Such thickness emphasizes also the "lens effect" that makes the symbol very visible in its carvings. The bottle is taller than usual: elegant and smooth. The shape presents three vertical engraved twisting lines. They make the bottle always delicately asymmetric, giving it a natural and unique silhouette. Such shape is difficult to achieve: In Italy only one glass maker was able to make it. The cap is in sleek aluminum delicately marked.
Ontwerpuitdaging: The packaging for Cedea needed to be special. Unique, exclusive, but also elegant, smooth and memorable. The search for the wow effect led to using the water inside the bottle to be part of the packaging surprising look. The prototyping and experimentation of this was quite complex, as understanding the reaction of water to reflections and refraction is not an easy task. Then, we had to make it. It's a bottle expensive to make. Born to be different from the usual standards, the following challenge was to make all the elements come together to form the final bottle in a feasible way costwise.
Onderzoek: Initial research made clear the interest for high-end mineral waters on the international market. Five different designs were explored as drafts, to gather feedback from potential investors. The chosen, final design was developed to the end to be the Cedea packaging bottle. The key was to create a bottle that could carry successfully the values of the Dolomites: beauty, poetry, nature, purity, lifestyle. The Cedea bottle embeds the Dolomites Enrosadira legend, recreating its colour flaring inside the water itself, to be a unique and surprising water on the table of 5-stars customers.
Inspiratie: Cedea was the Goddess of Water and Life by the traditional legends of the Ladin people, that inhabited the Dolomite mountains for over fifteen centuries. She is now the only mineral water from the heart of the Dolomites. It takes inspiration from their colourful phenomenon called Enrosadira, also linked to the Garden of Roses legend, that originated the rose flower brandmark as well. The Cedea bottles are meant to resemble the special glow of the Dolomites bathed in the Enrosadira rose red and the blue of the sky, creating a surprising colourful effect that makes the water glare and shine vibrantly.
Projectduur: The first drafts of Cedea bottle were made in 2012 - 2013.
After the consolidation of the company, the development of the bottle was brought to final product during 2017. In 2018 the Cedea website was online. Initially as teaser, finally unveiling the product in spring 2018.
Werkproces: Handling the Cedea water bottle, its look changes as the reflections and refraction of the colour from the bottom spreads into the water in a very dynamic and vibrant way. Because of its twisting lines, the bottle shape is never symmetrical, achieving a smooth and more natural look.
Patenten: The brand name Cedea is registered at UIBM - EUIPO - file n. 2013902212604 - ID 4721032 - Copyrights belong to Lizio Rizzi - Cedea CEO)
The brand mark Cedea is registered EUTM at EUIPO - file n. 016432502 - ID 816032
The brand mark Cedea is registered at WIPO - file n. 1369648 - ID 1048586
The Cedea Bottle design is registered RCD at EUIPO - WIPO - Des.n. 003932219-0001- ID 816032 (Designers: Nick Pitscheider, Sharon Hassan)
All Copyrights belong to Cedea Srls.
All the design was made by Nick Pitscheider - Nick Pitscheider/Sharon Hassan. All the design is internationally registered by Cedea.
The person responsible for all the Cedea design is Nick Pitscheider - Cedea Brand Manager.
Teamleden: Nick Pitscheider
Sharon Hassan
Beeldcredits: All images are by Mattia Rizzi - Cedea Official Photographer.
(Including all the product shots and all the natural landscapes).