Wuliangye Yuandingjinsheng Drankverpakking door Sinong Wu

Het ontwerp Wuliangye Yuandingjinsheng Drankverpakking door Sinong Wu is een hoog aangeschreven winnaar van de zeer prestigieuze 2026 A' Design Award in Brons in de competitiecategorie Verpakkingsontwerp.

BronsVerpakking· 2026

Wuliangye Yuandingjinsheng Drankverpakking

door Sinong Wu

Opdrachtgever: Sinong Creative

Winnaar van de A' Design Award in Brons in de categorie Verpakking

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Het Ontwerp

Over Wuliangye Yuandingjinsheng Drankverpakking

Wuliangye Yuandingjinsheng is een verpakkingsontwerp voor Chinese baijiu die geserveerd wordt op huwelijksbanketten. De doos opent met een uittrekmechanisme, waardoor twee panda's, getekend in de stijl van inktschildering, elkaar lijken te omhelzen. Zes geïllustreerde fasen van een gedeeld leven zijn gekoppeld aan de stappen van het openen van de verpakking. De vorm van de fles is gebaseerd op bamboe, en de dop volgt de vorm van een traditionele geborduurde bal. De verpakking is gemaakt van recyclebaar pulpmateriaal. Dankzij de spiraalvormige flessenhals kan de fles hergebruikt worden als beker of vaas.

De Erkenning

Over de A' Design Award in Brons

Wuliangye Yuandingjinsheng Drankverpakking is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Wuliangye Yuandingjinsheng Drankverpakking wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Wuliangye Yuandingjinsheng Drankverpakking bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: This is the chinese wedding banquet&love Baijiu packaging design.
In China, the design style of traditional wedding banquet and love wine packaging has made some young consumer groups feel tired.
Designers hope to break through traditional styles and use interesting and interactive designs to bring new experiences to young consumers. This design is not just a packaging, but more like a 'program', creating a sense of atmosphere.
Compared to similar products, this design is more focused and has a clearer target audience. Through love and interaction, it conveys the unique design of product packaging, bringing consumers a better product experience.
Afmetingen & Verpakking: 255mmX120mmX100mm
Tags: Panda，Love，Interactive Packaging Design，Chinese Baijiu
Productietechnologie: The design is made of recyclable pulp material, which is easy to recycle and reuse. In terms of bottle mouth design, a spiral pattern opening method is adopted, which can be used as a water cup by consumers after reference. In addition, it is believed that such an interesting design will most likely be kept by consumers as a container or vase after use.
Ontwerpuitdaging: The difficulty of this project lies in designing a unique style that brings a sense of ceremony and surprise to young consumers.
In China, the design style of traditional liquor packaging has made more and more consumers, especially young consumers, feel bored. Designers hope to break through traditional styles and use interesting and interactive designs to bring new consumer experiences to young consumers;
Designers hope to design a product in a specific scenario that makes the product more focused and the target audience more clear. Clear design goals are beneficial for product marketing and provide consumers with a better experience. Love is something that allows young people to resonate with and appreciate, conveying our unique design through love.
Onderzoek: This is a project that creates an interactive, cute, and fun core for consumers. In terms of emotional appeal, through interactive design, the six stages of getting to know each other, deepening understanding, getting married, having children, and growing together are combined with illustration design to make consumers feel interesting and novel, thus attracting them.
Inspiratie: The task of this project is to apply the concept of fun and interaction to bring new experiences to young consumers.
The brand originates from Sichuan, the hometown of giant pandas, and "yuandingjinsheng" means destined to be together. Using ink painting style and personification techniques, compare the cute panda to two people in love. By combining the six stages of acquaintance, in-depth understanding, marriage, childbirth, and mutual growth with the opening method of packaging design, a unique and interesting interactive experience is created. The inspiration for the bottle design comes from bamboo, and the shape of the bottle cap comes from Xiuqiu (an ancient Chinese mascot and textile).
Projectduur: Complete the design in Chengdu, China in the first quarter of 2025.
Werkproces: The box shaped design features an interactive opening through a pull-out mechanism, where two adorable pandas embrace each other. Providing emotional value to consumers through unique design forms is rarely seen in similar Chinese wines. All consumers who see this design can easily use this packaging.
Patenten: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
Teamleden: Sinong Wu
Beeldcredits: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.