Het ontwerp Onyx Rugzak door Ana Golubic Brozovic is een hoog aangeschreven winnaar van de zeer prestigieuze 2025 A' Design Award in Brons in de competitiecategorie Mode- en Reisaccessoires Ontwerp.

BronsAccessoire· 2025

Onyx Rugzak

door Ana Golubic Brozovic

Opdrachtgever: Ana Golubic Brozovic

Winnaar van de A' Design Award in Brons in de categorie Accessoire

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Kleuren

Het Ontwerp

Over Onyx Rugzak

Het multifunctionele ontwerp verpakt in een heldere, eenvoudige vorm is wat de Onyx rugzak uniek en tijdloos maakt. Onyx is vakkundig vervaardigd van glad leer en vrij van enige aanvullende zware details. In het midden van de rechthoekige behuizing bevindt zich een rits die de gehele lengte van de rugzak volgt. Twee verstelbare handvatten zijn strategisch geplaatst en kunnen worden gedraaid zodat de rits naar de rug van de drager gericht is. Op deze manier wordt de toegang tot de rugzak verborgen en beschermd. De rugzak wordt een veilige en beschermde kleine grot.

De Erkenning

Over de A' Design Award in Brons

Onyx Rugzak is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Onyx Rugzak wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Onyx Rugzak bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: Onyx, the minimalist style backpack, represents timeless design. Simple lines accentuate and pay respect to the beauty of high quality leather material. There are no heavy details, only functional design solutions. In the centre of rectangular shell is a zipper that follows the whole length of the backpack. Two adjustable handles are strategically placed and can be turned so that the zipper faces the back of the person wearing it.This way entrance into the backpack becomes hidden and protected.
Afmetingen & Verpakking: Dimensions of ONYX are: Width 300 mm, Depth 70 mm, Height 400 mm. Two longer handles are adjustable in length: 500 - 1100 mm. Short handle is 300 mm long.
Tags: backpack, bag, simplicity, multifunctional, minimal design, raw material, leather, vegan leather, responsible, long lasting, eternal, fair made, safe
Productietechnologie: In production we put our biggest efforts into creating as little waste as possible, 0% is our goal. That is why cut has to be thought thru very carefully. Onyx cut is simple: two rectangular pieces for the shell, two long and one short stripe for the handles. Shell is padded with heavy cotton lining which has two small pockets. All these pieces are flexible and can easily be fit into the material so there is almost no waste. Onyx comes in real leather or eco, vegan leather version.
Ontwerpuitdaging: I had an idea what the backpack should look like, I also knew how I want to make it multifunctional. It had to be practical and also look nice. Outside features were as equally important as inside performances and durability. Designing and prototype production was first challenge. Next challenge I faced was finding high quality leather, and last one was finding small family production willing to produce it. When all those challenges were met and successfully fulfilled, Onyx was ready for public.
Onderzoek: Multifunctional, minimal design that gives more than eye can see is easily adapted into many styles. By removing all unnecessary details, what we have left is pure, simple design with accent on the raw material. I can choose if I want to make the big zipper visible and part of the design or I can hide it and leave only material and connecting stich to be seen. This is not just a visual decision it is also the one regarding safety of my belongings.
Inspiratie: During everyday comute on public transport or while traveling abroad, I was often faced with safety of personal belongings. Backpack is always my first choice regarding the type of bag I carry around. It keeps my hands free, it is practical, it sits carefree on my back. Which is also a problem because its opening is out of my sight. That is how the idea of "hidden" zipper came to my mind. And it had to be packed into stylish, minimal design which adapts easily into many fashion styles.
Projectduur: The project started June 2024 and was finalised in July 2024, in Cakovec, Croatia.
Werkproces: Multifunctional designs have always been my passion, and when they are supported by high quality materials and made in nature and human friendly environment, they become eternal. They live forever. Onyx is not only a backpack, it is also a safe little cave for all our daily necessities. He is our loyal companion in everyday life from work to casual stroll, from sightseeing to evening in the club. Onyx is not just a bag, it is important and precious addition to our lifestyle.
Beeldcredits: Image #No 1: Photographer Mare Milin, Komad Collection, 2018., Images #No 2 - #No 5: Photographer Tomislav Brozović, Onyx, 2025.