Valenlime Verpakking door Wallrus Design Studio

Het ontwerp Valenlime Verpakking door Wallrus Design Studio is een hoog aangeschreven winnaar van de zeer prestigieuze 2022 A' Design Award in Brons in de competitiecategorie Verpakkingsontwerp.

BronsVerpakking· 2022

Valenlime Verpakking

door Wallrus Design Studio

Opdrachtgever: Valenlime Co.

Winnaar van de A' Design Award in Brons in de categorie Verpakking

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Kleuren

Het Ontwerp

Over Valenlime Verpakking

Valenlime is een verpakkingsontwerp voor noten en gedroogd fruit zonder toegevoegde suiker of additieven. De verpakking meet 110 mm in breedte, 27,2 mm in diepte en 115 mm in hoogte. Dit formaat is gekozen om gemakkelijk te dragen te zijn en om de capaciteit van scheepscontainers optimaal te benutten, wat de CO2-voetafdruk van transport verlaagt. Felle ecoline-kleuren en gedrukte illustraties van fruit vervangen fotografie. Een transparant venster toont het echte gedroogde fruit binnenin, en een hennepdraad langs de rand verbindt de illustratie met de inhoud.

De Erkenning

Over de A' Design Award in Brons

Valenlime Verpakking is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Valenlime Verpakking wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Valenlime Verpakking bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: Valenlime, a Swedish nuts and dried fruit producer and supplier, is aiming to substitute these healthy titbits which are without any sugar or additives for munchies and other common snacks in the market. The whole order of Valenlime, a brand originated from nature, was designing an attractive and lovely packaging which easily could convey the brand's message, love for nature!
Afmetingen & Verpakking: Width 110mm x Depth 27.2mm x Height 115mm
Tags: Dried Fruit, Packaging, Creative Design, Valenlime
Productietechnologie: Using bright ecoline color, the illustration of the fruits have substituted for their pictures to make it more pleasant and inviting. In addition, we need a display window on the package, which has been provided by combining the fruit illustrations with a transparent part showing real dried fruits inside the package to induce the natural origin of the product. The hemp thread in the border of illustration and transparent part, symbolizes tying the image to the reality.
Ontwerpuitdaging: We have faced a tricky challenge about showing the feelings properly. Therefore, we started by the structure. At this level we have made an effort to use the best material, as well as minimization of plastic use to lessen damage of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!
Onderzoek: The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!
Inspiratie: The critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
Projectduur: This project was started at January 2018 in Tehran-Iran and was ended on September 2018
Werkproces: The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
Teamleden: Illustrator: Matin Mirzaei
Design Director: Iman Ale Mozaffar
Beeldcredits: Illustrator: Matin Mirzaei
Design Director: Iman Ale Mozaffar