Het ontwerp DA18 Sling Schoudertas door Dash is een hoog aangeschreven winnaar van de zeer prestigieuze 2021 A' Design Award in Zilver in de competitiecategorie Mode- en Reisaccessoires Ontwerp.

ZilverAccessoire· 2021

DA18 Sling Schoudertas

door Dash

Opdrachtgever: Dash

Winnaar van de A' Design Award in Zilver in de categorie Accessoire

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Het Ontwerp

Over DA18 Sling Schoudertas

DA18 Sling is een compacte leren schoudertas ontworpen voor stedelijk reizen. De uniseks tas meet 25 x 16 x 6 cm en weegt 400 gram. Een gebogen magnetische sluiting sluit vanzelf en kan met één vinger worden geopend. De extra grote leren band is verstelbaar via dubbele drukknopen en houdt de tas dicht tegen het lichaam. De tas kan op de rug of over de borst worden gedragen voor extra veiligheid. Een ritsvakje aan de achterzijde biedt snelle toegang tot kleine voorwerpen, en een verhoogde bodem houdt de tas van oppervlakken af. De productie combineert traditioneel leerambacht met moderne snij- en naaimachines.

De Erkenning

Over de A' Design Award in Zilver

DA18 Sling Schoudertas is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. DA18 Sling Schoudertas wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. DA18 Sling Schoudertas is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: A casual sling bag designed for urban travel. The unisex DA18 Sling features self-closing magnetic enclosure that that can be opened with one finger. Its compact size is designed to accommodate increased mobility. The over-sized adjustable leather strap hugs close to the body, ensures sturdiness and carrying comfort. User can carry the bag at the back or the front for security.
Afmetingen & Verpakking: Dimensions: 25 x 16 x 6cm
Weight: 400g
Materials: Leather
Tags: DA18 Sling, Sling Bag, Leather, dash
Productietechnologie: DA18 Sling uses traditional leather craft combined with modern cutting & sewing machinery for its production, its unique, formed curve and edge finishing relies heavily on the expertise of skilled artisans to achieve a refined and consistent result.
Ontwerpuitdaging: For DA18 Sling, the challenge lies in 2 key areas: Practicality and Security.

Unlike other form factors, the sling bag can be carried in both vertical and horizontal orientations. This versatility provides the designer with unique set of practical challenge: enabling safe storage and easy access of items in multiple use orientation.
The close quarter of the sling bag when carried also present a unique challenge for user accessing the bag. To address both practical issues outlined above, the designer elected to create the widest access for the bag as possible. This not only aids getting to the belonging in close quarters, but also enable it to be used in multiple orientation.

The internal space have also been consciously designed to accommodate typical items that user may need to carry from phone & wallet to glasses and keys.
The curve enclosure also had to be carefully refined to create a pleasing curve as well as retaining as much internal capacity as possible when closed.

To address security concerns that accompany larger access, the designer integrates powerful magnets to create a self-closing enclosure, ensuring that the bag will always stay closed when not in use, allaying any concerns that belongings may fall out.
Onderzoek: The research approach towards designing the DA18 Sling is centered around studying the lifestyle specific users. By accompanying and observing 5 carefully select users on their day-off (mixed gender, age between 18-28, living in the city and minimalist style) the designer was able to obtain an understanding of the user's lifestyle, as well as the items this particular group of users typically carry with them. The end form factor was directly derived from users requirement for a bag that can better cater for their more mobile and active movement as well as the items they require to carry with them.

A series of prototypes were then built and road-tested to help designer fine-tune the design, ensuring that the product is practical to use in the real world.
Inspiratie: The DA18 Sling is a minimal take on the functional sling bag. By eliminating excess details, the DA18 Sling distill the bag into the purest functional form that is both pleasing to use and complementary to user's style.
The minimalistic styling, its designed to cut out distracting details and make the bag as straightforward to use as possible.
Projectduur: The project began in late November 2019 and was subsequently completed in March 2020 with the product being subsequently launched for online & offline sale in July 2020.
Werkproces: The bag can be opened with just one finger by simply sliding your finger along the top edge to open, starting from the side. The bag will close itself once you let go of the enclosure. The carry strap can be easily adjusted via the twin pin snaps which locks the strap into a desire length. The bag can be worn on the back or across the chest for added security. Rear Zipper pouch provides quick access to frequency used item. Meanwhile, the "Stilt" base provides the bag with increased stability and help raise the bag's bottom off the surface when putting down on surfaces, keeping the bag clean and easy to maintain.
Patenten: Trademark (2019) dash. / Aeskimo Co., Ltd.
Teamleden: Designer: Ms. Nuttida Kedjarun