Superlimao Tlaneltokilli Tlachihchiwalli ītēchcopa Ruis Vargas

Tlanāhuatīlli Superlimao Tlaneltokilli Tlachihchiwalli ītēchcopa Ruis Vargas cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2020

Superlimao Tlaneltokilli Tlachihchiwalli

īpal Ruis Vargas

Tlanāhuatīlli: Laika

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

12,800

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #98423

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Superlimao Tlaneltokilli Tlachihchiwalli

Superlimao ce tlaneltokilli tlachihchiwalli tlen mochijchiuh para ce tequitiloyan tlamanextiloni chantli Brasil. In machiotl (logo) motlachialtia itech tlahcuilolli chicahuac, quimacac ce tlanextilli yolic tlen moixnamiqui ihuan ce miac ixtlamachtilli tlapaltic ihuan tlamantli patlaniloni. In tlaneltokilli quipia amatlacuilolli tequitl, amapechtli para tzacuayan amaixtlapoyan, ce nechicoliztli tequitcayotl ihuan amatlanextilli. In amatlanextilli mochihchiua itech amatl offset tlen 75 gramos ihuan mopohpoloa ipan tepamitl ihuan tlaquentli para quinextia in tequitiloyan tlayacatiloyan ihuan calchihchihualoyan. In tlachializtli nezcayotl uelis yolic ihuan chicahuac, quen monequi ipan tlahtolli ihuan iixco.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Superlimao Tlaneltokilli Tlachihchiwalli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Superlimao Tlaneltokilli Tlachihchiwalli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Superlimao Tlaneltokilli Tlachihchiwalli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
Huēyiliztli īhuān Tlacualtepēhualli: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
Tōcāitl: Brand, poster, logotype, illustration, visual identity, Laika Design
Tlachīhualiztli Māchiyōtl: The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
Tlanāhuatīlli Nētēcahuilīztli: The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
Tlatēmōliztli: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.
Tēyōllālīliztli: Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
Tēquitl Cāhuitl: The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
Tēquitl Ōhuitl: The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
Patentēmeh: Laika Design
Calpolli Tlācah: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Īxiptla Tlanēxtīlli: Laika Design