Borboleta Primary Function: Tlaneltocaltlahtōlli Tocāyōtl ītēchcopa Juan Eugenio Mallo Camera

Tlanāhuatīlli Borboleta Primary Function: Tlaneltocaltlahtōlli Tocāyōtl ītēchcopa Juan Eugenio Mallo Camera cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlacuilolli· 2020

Borboleta Primary Function: Tlaneltocaltlahtōlli Tocāyōtl

īpal Juan Eugenio Mallo Camera

Tlanāhuatīlli: Balko Argentina S.a

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlacuilolli Tlamantli

47,958

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #91454

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Borboleta Primary Function: Tlaneltocaltlahtōlli Tocāyōtl

Book Text: Borboleta ce tlaneltocaltlahtōlli tocāyōtl in ōmochīuh īpampa ōme gasolina tequitiloyan networks tlein īaxca in cē tlatquihuahqueh cēntlācatiliztli īpan Brasil. Dislub tequiti īpan tlālhuāctli northeast īhuān Equador tequiti īpan tlācpac north, īhuān ōmentin networks quipiah īntōcā. Ce nēnehuiliztli tlamachiyōtl in īxtli papalōtl quinnepanoa ōmentin tlaneltocalli. In papalōtl quihtoznequi cuepcāyōtl īhuān yancuīcāyōtl, īhuān ītlahmachyō nozo quinēxtia in Brasil tlālli īnacayōuh. Ēyi tlapalli mochīhua, cē īpampa cē cēntlācatiliztli īhuān ic ēyi tlapalli īpampa īnnepanōliz. In logo mochīhua īpan cē module-based nepanōltlālli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Borboleta Primary Function: Tlaneltocaltlahtōlli Tocāyōtl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Borboleta Primary Function: Tlaneltocaltlahtōlli Tocāyōtl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Borboleta Primary Function: Tlaneltocaltlahtōlli Tocāyōtl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Huēyiliztli īhuān Tlacualtepēhualli: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Tōcāitl: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Tlachīhualiztli Māchiyōtl: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Tlanāhuatīlli Nētēcahuilīztli: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Tlatēmōliztli: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Tēyōllālīliztli: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Tēquitl Cāhuitl: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Tēquitl Ōhuitl: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Calpolli Tlācah: Juan Eugenio Mallo Camera
Diego Adrián Beas