Pleady Branding Tlaixnextiliztli Tocaitl ītēchcopa Katsumi Tamura

Tlanāhuatīlli Pleady Branding Tlaixnextiliztli Tocaitl ītēchcopa Katsumi Tamura cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2020

Pleady Branding Tlaixnextiliztli Tocaitl

īpal Katsumi Tamura

Tlanāhuatīlli: Good Morning Inc

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

29,825

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #90561

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Pleady Branding Tlaixnextiliztli Tocaitl

Pleady Branding tlaixnextiliztli tocaitl tlachihualli mochīuh īpampa cē tlācatl āquin quichīhua tlazaliztli tlapiquiliztli īhuīc netlacuitlahuīlli. Nēhuān tlachihualli quipiya īn tōcā tlanextli, īn tlanextli mahuizōlli, tēntiliztli, ītlalhuāxcān-tēnyōtl (websites), tlanamaquiliztli āmoxtli, tlanextli tepitzāhualiztli īhuān nechicōlōyān calli īhuīc tlanamaquiliztli tlachīhualiztli. Īn tōcatl mopohua nēhuān tlahtōlli "play" īhuān "ready". Tēnōtzaliztli mochīhua īpan huei tlahtōlli "Tape or Lose" īhuān cē huei ixnēzcayōtl āquin cē cihuātl motlaloa, tlaneltocaliztli īpampa in tlamēlāhuac tlanextli tlein panohua ītech in mahuizōlli. Cē xoxoctic-cōztic tlapālli tlanextli quīxnēxtia tlein motēmoa īpan tlamahuiztli āquīn mahuiltiah. Tlapālli tlayecoliztli quipiya nēhuān tlanextli tlapālli mocāhua zan cē īpan āmatl, ītlahuiliztli īhuān tlachiyaliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Pleady Branding Tlaixnextiliztli Tocaitl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Pleady Branding Tlaixnextiliztli Tocaitl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Pleady Branding Tlaixnextiliztli Tocaitl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
Huēyiliztli īhuān Tlacualtepēhualli: Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
Tōcāitl: Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
Tlachīhualiztli Māchiyōtl: Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
Tlanāhuatīlli Nētēcahuilīztli: Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
Tēyōllālīliztli: The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
Tēquitl Cāhuitl: PLEADY launched in July 2019.
Tēquitl Ōhuitl: We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
Calpolli Tlācah: Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida