Westlake Impression Tlaixiptlayotl Neskayotl Ihcuiloliztli ītēchcopa Chao Yang

Tlanāhuatīlli Westlake Impression Tlaixiptlayotl Neskayotl Ihcuiloliztli ītēchcopa Chao Yang cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Tepoztli īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlacuilolli· 2023

Westlake Impression Tlaixiptlayotl Neskayotl Ihcuiloliztli

īpal Chao Yang

Tlanāhuatīlli: Zhejiang University of Finance & Economics

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlacuilolli Tlamantli

10,154

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #150340

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Westlake Impression Tlaixiptlayotl Neskayotl Ihcuiloliztli

Amoxtlahtolli: Westlake Impression in tlaixiptlayotl neskayotl ihcuiloliztli in mochihchiuh ipampa se altepetl ihuicaltin nechicholli in Hangzhou, China. In neahuiltiliztli mochihua ipan se tlanahuatilcalli tlamantli in nechixtli ompa mahtlactli centimetl itzintlan West Lake ateno, ihuan in atezcatl neztica quen tlacuilolli tlatzintlan. In neskayotl quitoca se yankuik ohtli tlen amo mocentlalia. Amo cana tlalilo se neskayotl ipan tlaixyeyantli tlaixnexiliztli. Zan yehua, se tlamantli tlaixnextilizmeh nechicholli quichihua neskayotl mocepan. In tlanahuatilcalli mahmanqui ihuan se coyoctli ipampa altepetl tlazohtlaliztli tlanextiliztli in huel huehcapan tlanemililiztin. In yolotlamachiliztli quineki quichicahuaz neskayotl ixmatiliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Westlake Impression Tlaixiptlayotl Neskayotl Ihcuiloliztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Westlake Impression Tlaixiptlayotl Neskayotl Ihcuiloliztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Westlake Impression Tlaixiptlayotl Neskayotl Ihcuiloliztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: "Impression West Lake" is a performing arts brand. In 2016, entrusted by the Ministry of Foreign Affairs, the G20 Hangzhou Summit designed and arranged a performance of Hangzhou, which was highly praised by the heads of 20 countries.
In this project, the design team tried to make a set of VI without logo. A decentralized design method is proposed, that is, to eliminate the logo as the center of visual recognition, and turn to the system design method of forming an identity with graphic groups.
Huēyiliztli īhuān Tlacualtepēhualli: Combining stage works with colorful sound and light, and combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Western and Chinese stages.
Tōcāitl: Brand, Poster, Logo, West Lake, Traditional Culture
Tlachīhualiztli Māchiyōtl: It has significantly enhanced the recognition of the brand image and customer favors. Help enterprises were selected by the State -owned Assets Supervision and Administration Commission of the State Council of the People's Republic of China to release the "Typical Cases of 100 State -owned Enterprise Brands in 2021", including only 31 local state -owned enterprises, 2 Zhejiang Province; Recommended and used as a monthly review case; dynamic performing arts video was reprinted by multiple design numbers and video numbers.
Tlanāhuatīlli Nētēcahuilīztli: After investigation, we found that the most impressive of the brand was a square stage hidden in the waters of the West Lake. When the lights were secret, the actors jumped with the music on the mirror -like lake and jumped with the music of "Liang Zhu" and the "Swan Lake" performed by the Ballet's performance. A total of ten actors of the performance were completed on the water, which was significantly different from the real product.
Tlatēmōliztli: "Impression West Lake" is not only a performing arts company but also a real landscape performance created by the "Iron Triangle" team of directors Zhang Yimou, Wang Chaoge and Fan Yue. It has performed 3,000 performances in total and received 2.9 million audiences. In 2016, entrusted by the Ministry of Foreign Affairs of the People's Republic of China, the original performance "Impression of the West Lake" was revised into "The Most Reminiscence of Hangzhou", and performed as a project of the G20 Hangzhou Summit. The first performance was highly praised by the heads of 20 countries. The performance was broadcast live on the Internet and on television and gained worldwide attention. From May to December 2017, nearly 400,000 visitors were received, with an average attendance rate of more than 80%, of which more than 20% were overseas visitors, and sales hit a record high. "Impression West Lake" has also started a new journey towards international development from the original local tourism.
Tēyōllālīliztli: The performance is a live performance with the West Lake as the background. The cultural and artistic performance blending the East and the West is held on a square stage about 10cm below the water surface of the West Lake. The square stage and the window for urban cultural promotion became the main concept of my design.
Tēquitl Cāhuitl: The project starts in Hangzhou in August 2020, in Hangzhou in February 2021 and will be presented in Hangzhou in April 2022.
Tēquitl Ōhuitl: Combining stage works with colourful sound and light, combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Chinese and Western stages.