Waaron Kuu's Tōcāyōtl Tlachīhualiztli ītēchcopa Shawn Goh Chin Siang

Tlanāhuatīlli Waaron Kuu's Tōcāyōtl Tlachīhualiztli ītēchcopa Shawn Goh Chin Siang cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2023

Waaron Kuu's Tōcāyōtl Tlachīhualiztli

īpal Shawn Goh Chin Siang

Tlanāhuatīlli: Hai Soon Leong Sdn.Bhd

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

13,375

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #149135

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Waaron Kuu's Tōcāyōtl Tlachīhualiztli

Waaron Kuu's cē tlacuallōcalli ca, quinēxtiāya chicuacē huēyi tlācayōtl nēmiliztli Malaysia īpan. Īpan ma nēxtihuetziz in tōcāyōtl mochi cualli, in tequitihqueh ōquinchīhuaqueh camiltic tlapālli īca ma quinēxtīz cēcenyaca nēmiliztli auh ōquitlālihqueh huehueh nēnēhuiliztli īhuān tlatzotzonalli. Nō ōquinchīhuaqueh mīequintin nīcan tlamantli īca ma quichīchīhuah in tlahcuilōlli, ōquitlālihqueh nepapan calixpan īhuān xōcōtl īhuān tzacualli īpan. In tlachīhualiztli āmo zan quinēxtia chicuacē huēyi tlācayōtl nēmiliztli Malaysia īpan, nō quichihua cē yeccentlamantli tōcāyōtl ixiptli in tlacuallōcalli īpan.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Waaron Kuu's Tōcāyōtl Tlachīhualiztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Waaron Kuu's Tōcāyōtl Tlachīhualiztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Waaron Kuu's Tōcāyōtl Tlachīhualiztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
Huēyiliztli īhuān Tlacualtepēhualli: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
Tōcāitl: Malaysia, Malaysia Food, Branding Design
Tlachīhualiztli Māchiyōtl: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
Tlanāhuatīlli Nētēcahuilīztli: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
Tlatēmōliztli: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
Tēyōllālīliztli: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
Tēquitl Cāhuitl: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
Tēquitl Ōhuitl: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
Patentēmeh: waaron kuns, 2023
Īxiptla Tlanēxtīlli: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.