Bank of England Neyolmecayotl Tlachieliztica ītēchcopa Matteo Ruisi and Peter McCabe

Tlanāhuatīlli Bank of England Neyolmecayotl Tlachieliztica ītēchcopa Matteo Ruisi and Peter McCabe cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlacuilolli· 2022

Bank of England Neyolmecayotl Tlachieliztica

īpal Matteo Ruisi and Peter McCabe

Tlanāhuatīlli: Bank of England

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlacuilolli Tlamantli

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Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #138983

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Bank of England Neyolmecayotl Tlachieliztica

In tlacuilolmachiotl ipampa ce banco central quinequi ce nepantlaliztli ixquichca técnica ihuan yolpactilistli tlahtolmachiotl, tequitini temachtianih, pahuiac tlatoliz yectenehualiztli, ihuan miac nahuatilmeh. Amo zan yehhuatl cualli quichihualiz auh moixtia ipan icnoyoh nepantlah tequitl. In yancuic neyolmecayotl omochiohtoh pampa in tlacah quimotemacazqueh, nepantlaliztica noihui tonacayomeh in tlatoliz. Motlachia ipan ahci achto miiacqueh tlacah ican ce ohtli: ahci huellacopa, patilistli, machizcoyan, auh yehyecauhqui. Inihqueh hueyi tonahuatilmeh omochiohqueh ipan neltiliztli para noihui in tlachieliztica tlatquitl.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Bank of England Neyolmecayotl Tlachieliztica ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Bank of England Neyolmecayotl Tlachieliztica ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Bank of England Neyolmecayotl Tlachieliztica quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Huēyiliztli īhuān Tlacualtepēhualli: Not applicable
Tōcāitl: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Tlachīhualiztli Māchiyōtl: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Tlanāhuatīlli Nētēcahuilīztli: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Tlatēmōliztli: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Tēyōllālīliztli: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Tēquitl Cāhuitl: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Tēquitl Ōhuitl: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Calpolli Tlācah: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Īxiptla Tlanēxtīlli: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.