Seen Primary Function: Tlanechicōlli īxnēzcayōuh ītēchcopa Nima Emamverdi

Tlanāhuatīlli Seen Primary Function: Tlanechicōlli īxnēzcayōuh ītēchcopa Nima Emamverdi cē cencā mahuizzō tēmacēhualōni īpan huēyi 2026 Mahuizolli A' Design Award Tepoztli īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlacuilolli· 2026

Seen Primary Function: Tlanechicōlli īxnēzcayōuh

īpal Nima Emamverdi

Tlanāhuatīlli: Seen

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlacuilolli Tlamantli

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Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #137422

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Seen Primary Function: Tlanechicōlli īxnēzcayōuh

Book Text: In tlamachīltectli īxnēzcayōuh quimonēxtia in tepitōn serif tlahcuilōlmachiotl e, in yuhqui centetl huēyi geometrico tlaquetzalli inic quinēxtia in īnacayo in īxtēmalacatl. In ihcuāc tēzcatlacamachiyōtia in tlahcuilōlmachiyōtl, in tlamachīltectli quichīhua centetl necuiltōnōlli tlanamiquiliztli in quitlayehyecoa cē tlaquetzalli tlacēntlāliztli. In yancuīc serif tlamantli mocuepah tequitini panōlōni, quicetilia in yāhualtic machiyōtl in tlein quinēzcayōtia in īxtelolotl īhuān in tlacaquiztli tehuilōtl. Inin tepitzin īxnēzcayōtl tlacēntlāliztli quicāhua in patlāhualōni tlanepantlah in tlamantli, ic quinēxtia huēyi tlahcuilōlpōhualiztli īhuān tlanamictiliztli īpan miec tlatamachīhualiztli, in ītech tepitōn tlanamacōni tlamahchiyōtiliztli inic ahci huēyi tlaīxnēxtīliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Seen Primary Function: Tlanechicōlli īxnēzcayōuh ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Seen Primary Function: Tlanechicōlli īxnēzcayōuh ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Seen Primary Function: Tlanechicōlli īxnēzcayōuh quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: We designed the logo using the letter "E" as a symbol for the shape of glasses. Our goal was to show that you can make a big impact with ultimate simplicity. The strength of this design lies in the versatility we created with the logo's form. The interplay between the two "E"s, which inspired the logo's shape, also alludes to how these glasses will be worn by a diverse range of people.
Ultimately, the meaning is reflected in the form of the letters themselves.
Huēyiliztli īhuān Tlacualtepēhualli: To the extent possible, the design adheres to precise ratios, approximating the golden ratio. The line weights and negative space have been carefully balanced to ensure legibility in small applications, such as a favicon or on the temple of glasses, while also maintaining its beauty and elegance at larger sizes.
Tōcāitl: logo design, visual identity, logotype, corporate identity
Tlachīhualiztli Māchiyōtl: When sketching ideas for the logo, I wanted to represent the shape of a glasses frame in a simple way while maintaining the versatility to play with the letters.

I used a lowercase serif 'e' from a modern font to suggest the decorative elements of the frame. By extending the serif, I was able to create the bridge that connects the two lenses. I then mirrored the first 'e' to hint at the symmetry and balance of a pair of glasses.
Tlanāhuatīlli Nētēcahuilīztli: A key research challenge was the public's perception of prescription glasses as a medical necessity versus sunglasses as a non-essential, decorative item. We found they often deprioritizes self-care, viewing it as an unnecessary expense.
To address this, our strategy involved 2 steps. 1st, we focused on cultural education and building trust through social media and advertising. 2nd, in our design, we simplified the form and visual language to make the concept more accessible and appealing.
Tlatēmōliztli: When conducting our research, I focused on a few key areas and was very meticulous. First, I looked at our audience's perception of eyewear and the initial shapes they associate with glasses. I also examined where glasses stand in the audience's mind as a form of clothing or personal accessory.

Additionally, we researched the manufacturing process of glasses and the structure of eyewear frames, as well as the psychological aspects of aesthetics from the audience's point of view.
Tēyōllālīliztli: Inspired by a young woman who founded a brand and the space she created to uplift women, I poured my heart into this project. In a country where women have limited clothing choices and are considered second-class citizens under Islamic law, the brand's founder seeks to instill a sense of self-worth and beauty in her community. Her effort to establish eyewear as a means of personal expression and empowerment for Iranians, especially women, was a powerful motivator for me to participate in this project with all my being.
Tēquitl Cāhuitl: The process, from initial research into the target audience's concerns to finalizing the logo design, took about two and a half months to reach a definitive conclusion with the brand owner. We then conducted surveys with people in the target demographic for another month, which confirmed that the design successfully created a close and immediate connection with its audience.
Tēquitl Ōhuitl: I designed the letter 'e' with a rounded form to represent the eyeball and the most basic shape of a glasses frame. When rotated, it mimics the movement of an eye or the field of vision. The serif-like decorative elements of the letters can be extended or shortened to fill gaps or cover a larger area. This line can also be curved, which would allow for interesting motion graphics in a logo animation to better connect with the audience.
Calpolli Tlācah: Nima Emamverdi