The Early Chapter Marca Neyekantiliztli ītēchcopa Allan Toh

Tlanāhuatīlli The Early Chapter Marca Neyekantiliztli ītēchcopa Allan Toh cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Tepoztli īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlacuilolli· 2022

The Early Chapter Marca Neyekantiliztli

īpal Allan Toh

Tlanāhuatīlli: Allan Toh

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlacuilolli Tlamantli

10,859

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #128237

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa The Early Chapter Marca Neyekantiliztli

Yehyantli Achto Tlamachtiliztli in okichiuhqueh ītech se calli campa pilconetl mopatlania in Singapore. Inin calli quinpaleuia in pilconemeh ma quinequikan achi tlahtoltli Mandarín ika nemiliztli oncan mopatlania. In neskayotl mochihua ika achi cuallantiliztli xoxoctik, coztik īhuān chichiltik, mocehcen quetzalotihcac ihuīc se tepitzin xacalli. In xacalli tlahtolmelahua in altepenemiliztli tlein calli quinequi quichihuas. In tepitzin nepantlantli tlein motta itzalan cuallantiliztli quichihua se tlahtolmachiotl Chino tlein quihtoznequi Mandarín, ika inon monextia in yolotl pan Chino tlahtolli. Se cotoctic tonatiuh quinequi motta se tlazohtla nemiliztli ipampa pipiltotontin.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

The Early Chapter Marca Neyekantiliztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in The Early Chapter Marca Neyekantiliztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. The Early Chapter Marca Neyekantiliztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The Early Chapter is an early childhood activities clubhouse for children to develop an interest in Mandarin through immersive play. The logo consists of simple shapes in primary colors- red, yellow, and blue, stacked to look like a hut or small house. This represents the community that the brand tries to create. The negative space between the shapes forms the Chinese written character for Mandarin, which represents the clubhouse's emphasis on the Chinese language (Mandarin). The half-sun symbolizes the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.
Huēyiliztli īhuān Tlacualtepēhualli: The minimum height of the logo for web is 45px. The minimum height for print is 10mm.
Tōcāitl: The Early Chapter, Early Childhood Clubhouse, Children, Mandarin, Chinese, Activities, Fun, Playful.
Tlachīhualiztli Māchiyōtl: I started out by understanding from the client's perspective what they wanted, and went on to use mind maps to break down the meanings and associations for the words, "Early", and 'Clubhouse". I gathered that 'sun' is a good representation of 'early' and that a 'hut' is a nice association for a clubhouse.
Tlanāhuatīlli Nētēcahuilīztli: The challenge was to create a suitable colour palette as I was working with the 3 primary colours. I also have to be mindful in creating a brand identity that feels trustworthy yet uplifting and fun. I have to find a balance point such that the outcome does not appear boring while attempting to be trustworthy, and also not being too childish and unreliable while trying to be fun and uplifting. I hope I managed to strike a good balance here.
Tlatēmōliztli: Desk research, market study and brand positioning analysis were conducted to understand the context, target market and competition. Stakeholder interviews, target market study and competitive analysis were carried out. The research indicated that children in the target age group(1.5-6 years) engage in constructive play, and decipher primary colours such as red, yellow and blue better. The findings gave a clear design direction and contributed to an outcome that is more relevant and appropriate.
Tēyōllālīliztli: Inspired by the idea of a "close-knit and fun community for children", I wanted to create a logo that looks like a colourful hut that feels uplifting, fun and safe. The colours are carefully selected- red for attention, yellow for fun and blue for safety. They also happen to be the primary colours which children can easily identify with.
Tēquitl Cāhuitl: The project started in late April 2021 in Singapore, and finished in late June 2021. The clubhouse is has completed renovations and is open to the public since November 2021. The logo and brand materials are used in stores and for marketing purposes.
Tēquitl Ōhuitl: Due to the use of three primary colour hues, it is ideal the logo appears on a White or Floral White (beige-looking) background. Floral white provides a warm support for the three colours so the logo stands out well.
Patentēmeh: Copyrights belong to Allan Toh Design Studio, 2021.