Tlanāhuatīlli Welfare Is Gold Iixtlamachilis Tekitl: Tlanawatili Ika Amo Tetlawelilokakayotl ītēchcopa Tekio Collective Intelligence Agency cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Bronse īpan Tlatecpanaliztli, Tlahtolchihualiztli ihuan Tlapalehuiliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.
BronseTlapalehuiliztli· 2021
Welfare Is Gold Iixtlamachilis Tekitl: Tlanawatili Ika Amo Tetlawelilokakayotl
īpal Tekio Collective Intelligence Agency
Tlanāhuatīlli: Tekio
Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlapalehuiliztli Tlamantli
Tlaneltīlīlli Tēmacēhualōni
Xictlaneltilia Tēmacēhualli ītēchcopa #123234Tlanēxtilistli
Ītechcopa Welfare Is Gold Iixtlamachilis Tekitl: Tlanawatili Ika Amo Tetlawelilokakayotl
Amoxtlahkuilolli: Cualtin Yeliztli Teocuitlatl (Welfare Is Gold) se tlanawatili ika amo tetlawelilokakayotl tlen mochiuh para se weyi tepostlaixtlapowa nechicolli itech Mexico. Nin tlanawatili kinechikoa Cualtin Yeliztli Tlanawatiloyan itech se se tlaixtlapowaloyan, se tlapaliwililistli tlanawatili, se chikawak tlanonotzalistli tekitl iwan se web tlapatlantli tlen kichiwa se nemachtili tlanawatili para se se tekipanoani nechicolli. Amoxtlahkuiloli iwan tlaixnextilli tlaneskayotl ki'piya tlaixmachiotl, amatlanawatilli, achi wehkatika tlaixnextilli teotlachialistli, machiochiwalli iwan tlahtlatolli. Nin tlanawatili omochiuh iwan se se tekitini tlen ompa chanti iwan omoixtlapoh itech tepostlaixtlapowa tlanawatiloyan. Itekiwalis, se tekitiloyan yeliztli amo kanah kipiya tetlawelilokakayotl.
Tēixīmachōtiliztli
Ītechcopa Mahuizolli A' Design Award Bronse
Welfare Is Gold Iixtlamachilis Tekitl: Tlanawatili Ika Amo Tetlawelilokakayotl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Welfare Is Gold Iixtlamachilis Tekitl: Tlanawatili Ika Amo Tetlawelilokakayotl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Welfare Is Gold Iixtlamachilis Tekitl: Tlanawatili Ika Amo Tetlawelilokakayotl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Tlanēxtilistli Ītēixpan
Āmatl Tlanextīliztli
Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.
- Cē Zan Ītēchcopa
- We developed a strategy to attend and prevent harassment in the workplace of one of the largest mining groups in Mexico. A major cultural transformation will impact directly up to 8000 National Union Employees and contractors and indirectly to the more than 19,000 employees. The Harassment Prevention Strategy considers the integration of Welfare Commissions, an Attention Protocol, an intensive Communication Program, and a web app to deliver personalized protocols.
- Huēyiliztli īhuān Tlacualtepēhualli
- Several communications materials include a print version of the Protocol, infographics, animated short videos, posters, and memes. A personalized Protocol for each contractor is generated through the web app as a PDF. Variable dimensions.
- Tōcāitl
- Strategic design, culture transformation, mining, harassment, harassment protocol, cartoons
- Tlachīhualiztli Māchiyōtl
- Printed and digital materials were produced. A web-app allowed a massive workshop to co-create a personalized protocol downloadable for each of the more than 55 contractor companies. Creative memes were another resource to convey meaningful messages that enhanced one on one distribution. These alternative channels helped promote the engagement of the community.
- Tlanāhuatīlli Nētēcahuilīztli
- We faced the challenge of changing the culture of a mining tradition of over 500 years old. The work involved managing the communication of multiple stakeholders. Work at the mine is characterized by stressful environments and high control of activities. The strategy compounds an attention mechanism regarding Welfare Commissions in each unit, a communications campaign, and an extensive protocol with a restorative justice approach.
- Tlatēmōliztli
- The definition of the situation includes an integrative perspective (on-site anthropological study, cabinet research, review of the state legislation, review of existing programs and communication), coupled with participatory sessions with local employees, as well as the validation with the legal apparatus of the organization.
The Harassment Prevention Protocol was co-designed and validated by the different mining units to serve more than 15,000 employees. - Tēyōllālīliztli
- To address a sensitive subject as harassment in a stressful environment a participatory process helped to understand the complexity and the local jargon. A supportive infrastructure had to be set before launching a communication campaign. Cartoons help portray everyday situations where a shadow represents the underlying danger of aggressive behaviors often normalized. Resources such as memes and an adaptation of popular songs were part of the communication strategy to deliver the main messages.
- Tēquitl Cāhuitl
- On August 17, 2020, the Fresnillo plc Harassment Prevention Protocol was launched and is currently ongoing to integrate directly up to 8000 employees of the mining group in Mexico in 2021.
- Tēquitl Ōhuitl
- Since the harassment protocol was launched, trust in the process has grown over time. Due to this new protocol, several cases have been worked out jointly with the Union and solved positively for the victims. This joint effort guarantees a process based on confidentiality, efficiency, justice, and accessibility leading to a massive cultural transformation free of harassment at the workplace.
- Calpolli Tlācah
- Mervyn Cruz
Ana Lacorte
Marcela Quintana
Tania Pineda
Guadalupe Isaac
Salvador Alcántara
Óscar Hernandez
Fernando Tapia
Citlalli Mazariegos
VIRK - Īxiptla Tlanēxtīlli
- Image #1 Photographer Enrique Arechavala Garay, 01_TEKIO_Fresnillo Main, 2021
Image #2 Graphic Designer Citlalli Mazariegos, 02_TEKIO_Protocol mockup, 2021
Image #3 Graphic Designer Citlalli Mazariegos, 03_TEKIO_Posters mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 04_TEKIO_Web-app mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 05_TEKIO_Brochure mockup, 2021
Tlacōhualli
Xictlahtlachia Achi Huēca Designers.org
Xictēmoa tlanāhuatīlli, tēquitl īhuān tlanāhuatīlli ītēchcopa totlanōnōtzalcāhuān.
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Tlanēxtīliztli Tlanāhuatīlli
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