Tlanāhuatīlli Enjoy Happy Food Tequitl Chihualiztli ītēchcopa Ting-Han Chen cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlatecpanaliztli, Tlahtolchihualiztli ihuan Tlapalehuiliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.
IztacteocuitlatlTlapalehuiliztli· 2022
Enjoy Happy Food Tequitl Chihualiztli
īpal Ting-Han Chen
Tlanāhuatīlli: Play Design Lab
Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlapalehuiliztli Tlamantli
Tlaneltīlīlli Tēmacēhualōni
Xictlaneltilia Tēmacēhualli ītēchcopa #131529Tlanēxtilistli
Ītechcopa Enjoy Happy Food Tequitl Chihualiztli
Inin chihualiztli tlamachiliztli quitta quenin cuepaz ce huehueh michin namacac ipan ce yancuic tlamatcayotl netlanonotzaliztli tlacohualiztli marca inic tlaniz cocoliztli, huan inic tlapatihtiez nepantla huehueh michin tianquiztli tlacohualiztli huan internet tlacohualiztli nemiliztli. In marca pialia ixiptli ipan namacac imacehual 40 xihuitl michin tequitl, huehueh tianquiztli iformatl tlanextia icui tlamatcani tlanextia, huan celia ixquichtin temachiiliztli ipan Line (ce hueyi tlachihualiztli app ipan Taiwan) inic tlatzontequiliz yancuiqueh, ilhuitl tlazohtlaliztli atl michin huan tlanahuatilli tlacualiztli recetas.
Tēixīmachōtiliztli
Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl
Enjoy Happy Food Tequitl Chihualiztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Enjoy Happy Food Tequitl Chihualiztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Enjoy Happy Food Tequitl Chihualiztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Tlanēxtilistli Ītēixpan
Āmatl Tlanextīliztli
Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.
- Cē Zan Ītēchcopa
- In this project, a traditional fish vendor is transformed into a modern social e-commerce brand–Enjoy Happy Food, as a demonstration in response to the above-mentioned issues. The brand roots in the vendor’s 40-year traditional fisheries professionalism, traditional market’s way of high customer engagement, and takes customization orders from customers via LINE (a most used social app with coverage over 95 percent of Taiwan's population) to deliver daily caught fresh sea fish with recommended cooking recipes.
- Huēyiliztli īhuān Tlacualtepēhualli
- Service workflow redesign; Brand visual identity: logo, business card, apron, van, posters, brochure, web app, gift box, etc.; Vacuum Package Design (total 6 types: from 265 mm x 170 mm to 442 mm x 320 mm), Aluminum Foll Pocket, 310 mm x 345 mm, Isothermic Bag #1, 290 mm x 290 mm x 220 mm, Isothermic Bag #2, 300 mm x 300 mm, Cardboard Box, 345 mm x 285 mm x 225 mm, Sticker System (incl. Quality Assurance Series, Greeting Series, and Product Labeling Series). Website Design and digital marketing design, and LINE ChatBot UI/UX design.
- Tōcāitl
- fish vendor, fish market, fisheries, service design, rebranding, brand design, brand identity, service redesign
- Tlachīhualiztli Māchiyōtl
- field experiences, interviews, requirement analysis, co-ideation workshop, experience journey mapping
- Tlanāhuatīlli Nētēcahuilīztli
- To change people’s behaviors takes time. Thus, the design is kept as simple as possible. Based on the revision of the service workflow for relevant stakeholders within the vendor’s supply chain, new tools (e.g., the sticker system for instant packaging) are introduced. This project also makes use of the social app (i.e. LINE) that had already created a social shopping culture in Taiwanese everyday living, to turn traditional fish vendor’s customers to online shoppers, and attract new online customers who didn’t shop at the traditional fish market to connect with the traditional fish vendor.
- Tlatēmōliztli
- Unlike most chain or online markets that sell stocked frozen fish, many Taiwanese people favor traditional fish market for their freshest daily caught fish, professional knowledge in fish, and the close interaction between vendors and customers. After the outbreak of COVID-19, people stop visiting traditional fish market and more and more people shop online for fresh food. Under such circumstances, how can traditional fish vendors still bring freshest, daily caught fish to existing customers, and transform into a social e-commerce brand and reach new customers?
- Tēyōllālīliztli
- Though Taiwan is an island surrounded by sea, many Taiwanese people lack understanding and knowledge about the edible sea fish living around them. Fish knowledge remains among fish vendors. As food traceability and safety are getting more awareness among Taiwanese people, how to bridge traditional fish vendor's professionalism with modern Taiwanese lifestyle based on the shared appeal for fresh and healthy food? As the epidemic has severely affected traditional fish market, is it possible to turn such a crisis into an opportunity for digital transformation for traditional fish vendors?
- Tēquitl Cāhuitl
- The project started on Jan 2021 in Tamshui township, New Taipei City, and is keeping on revising service designs according to feedback from customers’ experiences.
- Tēquitl Ōhuitl
- The brand owner goes to the fishing port in person before the crack of dawn to handpick the freshest fish. Then, the fish are processed according to customers’ upfront needs and delivered to customers’ homes at designated times to ensure that customers can enjoy the freshest, freshly caught sea fish. The owner maintains high customer engagement on social platform (i.e., LINE) by sharing fishery news, fish knowledge, cooking recipes, and environmental protection issues with customers.
- Calpolli Tlācah
- Design: Ting-Han Chen
Tlacōhualli
Xictlahtlachia Achi Huēca Designers.org
Xictēmoa tlanāhuatīlli, tēquitl īhuān tlanāhuatīlli ītēchcopa totlanōnōtzalcāhuān.
Ōc Cequi Tiquitta
Tlanēxtīliztli Tlanāhuatīlli
Xiquitta ōc cequi tlanēxtīliztli tēixīmachōtīlli īpan inīn tlahtlamanilistli, tlapepenalli ītechcopa īnqualli.
