Tlanāhuatīlli FHG Brand Primary Function: Ineixmatilis Tequitiliztli ītēchcopa PBB Creative Agency cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlacuilolli· 2021

FHG Brand Primary Function: Ineixmatilis Tequitiliztli

īpal PBB Creative Agency

Tlanāhuatīlli: PBB Creative

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlacuilolli Tlamantli

41,509

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #123067

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa FHG Brand Primary Function: Ineixmatilis Tequitiliztli

Book Text: FHG Brand ce ineixmatilis tequitiliztli tlen omochihchiuh ipampa ce tlachihchiuhqui tlen quichihchiua tehuilotl electrochromic solid-state. In tlamachiotl mochihua ica nahui tlapechtli tehuilotl tlacayotl tlen mosentiliah ihuan quichihua in letrahmeh FH, tlen ohualeuh ipan itocayo in achtohui compañía. In panchipahualiztli, tlacayomeh ihuan tlapechtin tehuilotl quinextiah in tlein quipiah in tlachihchiuhtli. In tlamachiotl tlatzcuintic ihuan yancuic quinmaca in tlachixqueh ce yeitlapaltic tlaixnextiliztli. In ineixmatilis noihqui omochihchiuh queh ce calihtic tlatlaliliztli tlen quipia canahui yei metrohmeh ipan cehcen ohtli, quinextia in tlamachiotl ihuan in tehuilotl tlachihchiuhtli san sehco.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

FHG Brand Primary Function: Ineixmatilis Tequitiliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in FHG Brand Primary Function: Ineixmatilis Tequitiliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. FHG Brand Primary Function: Ineixmatilis Tequitiliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: FH Group is the third largest all-base solid-state electrochromic glass manufacturer in the world. PBB designed a corporate identity using a combination of four layers of glass to form an FH. FH comes from the company’s original name Fan Hua, which in Chinese means Glorious City. While being a modern flat logo, it incorporates the initials FH into the design in a creative, simple and clear fashion. The colors were also carefully chosen to visually present company’s vision and culture.
Huēyiliztli īhuān Tlacualtepēhualli: The logo and visual identity were adapted into real-life interior design installation of over 3m x 3m x 3m, presenting the visitors with a 3D representing of the logo. In addition to displaying the logo and brand strength, it is also a display of FH products.
Tōcāitl: Rebrand, Logo, Innovation, Graphic Design, Visual Identity, Interior Design
Tlachīhualiztli Māchiyōtl: The corporate identity design was adapted into an interior design artwork, combining PBB's modern graphic design methodologies and FH Group cutting-edge solid-state electrochromic glass production technologies. This unique combinaison of creativity and technology delivers a glass architecture experience that transports visitors into a vibrant and colorful environment. This realization really shows the potential of a dedicated collaboration between client and agency.
Tlanāhuatīlli Nētēcahuilīztli: PBB wanted to represent FHG' products variety and communicate it into a simple artwork viewers could easily recognize and understand. As glass manufacturing is a traditional industry, the key challenge was to convince client to adopt a bolder design direction. Through several discussions, the client recognized the potential of the project and was brave enough to transcend the industry conservative culture.
Tlatēmōliztli: Through qualitative research and interviews with the client's sales people and top industry global clients, PBB discovered that the perception of global towards FHG and the Chinese glass manufacture industry was that it could deliver quality and low price product, but they were not recognized as global innovators. Therefore, the corporate identity used that insight to push a bold, innovative and modern design that would transcend the imagination of global clients and support B2B sales.
Tēyōllālīliztli: The key inspiration of this project comes from glass, the core product line of FH Group. The transparency, shapes and layers of glass pieces that form the logo reflect their product properties and functionality, but also depict the company’s vision to generate new technology and design new products. The logo offers a three dimension experience to the viewers, which hints a message that FH Group is evolving from a traditional industrial manufacturer into an innovative global company.
Tēquitl Cāhuitl: This collaboration lasted from April 2020 to March 2021. PBB received the initial client brief in April 2020 from the client which in located in Nantong, China. The Research and Analysis phase then started and was completed by July 2020. The Logo and Visual Identity were designed from August to October, 2020. The Application and Interior Design phase lasted between November, 2020 and March 2021. The locations production locations were Beijing and Nantong, in China.
Tēquitl Ōhuitl: The first step of the workflow involve interaction between client and agency to fully understand the client's product line and the company vision. The second step was an industry analysis and creative research to bring technical concepts and creative direction together. The third step was the development of a creative direction, logo design and visual identity. The fourth step was to bring the visual identity to life through a collaboration with interior designers. The final steps was the implementation of the visual identity in the client's production facility and communication materials.
Patentēmeh: Trademark in registration process
Calpolli Tlācah: Agency: PBB Creative
Client: FHG

Team Members:
Julien Ranjard, Creative Direction
Joseph Chieng, Interior and Architecture Design
Katherine Yao, Law and IP Rights
Wei Wang, Art Direction
Liang Chen, Graphic Design
Shizi Han, Graphic Design
Lola Mechineau, Graphic Design
Zhanhong Huang, Graphic Design
Xizi Lisu, Account Management
Karen Gao, Project Management
Fan Tu, Research
Īxiptla Tlanēxtīlli: All images and designs were created by PBB Creative