Benin Tocaitl Tlanechicoliztli, Ixnezcayotl ītēchcopa Anja Zambelli Colak

Tlanāhuatīlli Benin Tocaitl Tlanechicoliztli, Ixnezcayotl ītēchcopa Anja Zambelli Colak cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Tepoztli īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlacuilolli· 2021

Benin Tocaitl Tlanechicoliztli, Ixnezcayotl

īpal Anja Zambelli Colak

Tlanāhuatīlli: Zambelli Brand Design

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlacuilolli Tlamantli

14,744

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #120478

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Benin Tocaitl Tlanechicoliztli, Ixnezcayotl

Benin ce ixnezcayotl tlachihchiuhtli īpan ce chāntlācah tequitl tlein quinamaca café, ītech ōnca ēyipōhualli xihuitl huan achi ītequiuh. In ixnezcayotl quipalehuia in tlanextiliztli īhuan in nēmiliztli in café-calli mā mochīhua ce franquicia. Ce cherubín ixcuecuetz huetzcatoc mochīhua tlanextilizcopa cenyōtl, quiihtoa in Renacimiento huan Italia, in tlālli campa hualehua in café cencah cualli. In tlapālli coztic-chīchīltic, texohtli, coztic huan chīchīltic, īhuan ce ehecapopoca ixtli ilhuicāpōpoyāuh tlein mixtli angēles, quihuīcah ce yolpaquiliztli. In tecontōntli "to-go" īhuan in āmatlaxcalihuahcān mochīhua īpan āmatl yōllōtōc ītechpa CMYK offset, in tepoztecontōntli quimopiyah in cualli café.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Benin Tocaitl Tlanechicoliztli, Ixnezcayotl ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Benin Tocaitl Tlanechicoliztli, Ixnezcayotl ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Benin Tocaitl Tlanechicoliztli, Ixnezcayotl quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Benin is a family-run company offering different coffee services for over 30 years, with new plans that turn their coffee shop business into a franchise model. This lively family loves music and sharing happy moments, and they developed a warm and cheerful customer approach. The new brand wanted to transmit that energy into their franchise with the visual identity that tells a story of happiness, passion, and feel-good. Through Cherub’s loving, smiling face and brand’s bright colors, every customer can get a sense of Benin’s unique values.
Huēyiliztli īhuān Tlacualtepēhualli: Paper bag: 32x23 cm To go coffee cup small: 46x60 mm
To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Tōcāitl: Branding, visual identity, franchise, coffee shop, packaging
Tlachīhualiztli Māchiyōtl: To-go coffee cups and paper bags are produced with natural paper and CMYK offset technology.
Benin package are produced and/or coated with metal materials to preserve the quality of coffee.
Tlanāhuatīlli Nētēcahuilīztli: The creation of Benin’s visual system was a result of an in-depth process that included the discovery of the client’s business drivers and company culture. Several challenges were identified: 1) Effective brand communication towards three different targets. 2) A strong symbol that unifies a heavenly pleasant experience and family values. 3) Brand standardization, so it can be successfully applied to the franchise concept: from interior design and packaging to marketing collaterals. 4) Using an affordable packaging material.
Tlatēmōliztli: After initial consultations, two workshops were conveyed to the client. The first one discovered the brand’s unique story, philosophy, personality, target market, and benchmark. In the second one, the client had to choose between three different brand personality mood boards, identifying the one that is best aligned with their unique market position. Benin was identified as a kind, warm, cheerful, and wise friend, which was interpreted with the Cherub icon and accompanying aesthetics. The design prototype was tested at every brand touchpoint before creating the final identity.
Tēyōllālīliztli: Coffee lovers think that coffee is a divine drink that tastes like heaven. Whether it is a part of their morning ritual or a pause in a busy day, a cup of coffee gives them instant happiness. That heavenly good feeling was used as a starting point for Benin's brand concept, infusing its divine spirit into coffee shops through a symbol of an angel – a happy Cherub serving coffee. The underlying symbolism of the Renaissance movement is no coincidence; it illustrates the renaissance of the soul after having coffee, as well as the connection to Italy, the homeland of premium coffee.
Tēquitl Cāhuitl: The project started in May 2021. in Rijeka and finished in August 2021. in Rijeka.
Tēquitl Ōhuitl: The brand had to speak to three levels of coffee lovers: basic, intermediate, and advanced. Most of them are Millennials and Gen Z, so the colors used are their favorite baby pink and blue tones. The addition of strong yellow and red pinpoint the energetic brand personality. Product packaging is designed as a secondary advertising mechanism and aligned with the target’s expectations of sustainability, using paper cups, jute tote bags, and tins. The texture with angelic clouds is present in multiple details, constantly transmitting the heavenly good feeling.
Calpolli Tlācah: Anja Zambelli Čolak