Tlanāhuatīlli System Tlaixnextiliztlamachotl (Brand Identity Design) ītēchcopa Plus X cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Tepoztli īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlacuilolli· 2021

System Tlaixnextiliztlamachotl (Brand Identity Design)

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Tlanāhuatīlli: System

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlacuilolli Tlamantli

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Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #119749

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa System Tlaixnextiliztlamachotl (Brand Identity Design)

Nican "System" ce tlaixnextiliztlamachotl tlachihchiuhtli inpampa se tlaquemitl tocaitl in tequipanoa nochtin tlacamej, iuan nochtin in nemachiliztli. In tlaixnextiliztli moquetza ipan ce nemiliztli itoca "attitude archive", tlen quitemachtia ce tlalli campa mopiazque miec nemachilizmej, achto quen tlaquemitl ic moitta. Ce module, tlen mochihua ihcuac ce tlacomantli mopatlaca ipan ome, quitemachtia ce nemachiliz; iuan miac module nochi mocentlaliaj ic quinextiaj nochi in archive. In module motequiuhtia ipan tlanextilcopa (advertisements), amoxtemachotl (tags), tocaixmachotl (labels) iuan tlapachihuiloni (packaging). In logo motlahcuiloa ika ce iztac tepoztlanextli (white foil press), iuan in symbol yolchipahuac motequitilia ic ahcopa itta. In tlahtolnextiliztli mocahua yolchipahuac iuan chipahuac, ahmo tlapatlaltic.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

System Tlaixnextiliztlamachotl (Brand Identity Design) ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in System Tlaixnextiliztlamachotl (Brand Identity Design) ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. System Tlaixnextiliztlamachotl (Brand Identity Design) quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: System covers all genders, and it aims to make anyone stand out no matter what clothes they wear. Thus, we intend to make this design as neutral and as clean as the air as possible. In addition, a module indicating Attitude is applied to all contacts where System meets its customers, such as advertisements, tags, and packing materials, to firmly create System's visual identity.
Huēyiliztli īhuān Tlacualtepēhualli: Package
System's logo is printed on the package, including its tag and labels, with a white foil press for a refined look, and the symbol is tooled for a subtle and luxurious feeling.
Tōcāitl: Advanced, Last Detail, Balanced, Neutral, Essential, Refined
Tlachīhualiztli Māchiyōtl: 1. Brand Value Platform
The core value of System is defined as “Spirit Chic.”

2. Visual Identity and Brand Design Element Development
SYSTEM is not just a brand that sells clothes but a brand that helps people live with a better attitude every moment of their life.
We draw the design concept of “Attitude Archive,” meaning “a place of storing all attitudes.”

3. Brand Experience Design
With the concept, logos, colors, typefaces, and key visuals are set and used in the right place to provide SYSTEM’s unique brand experiences.
Tlanāhuatīlli Nētēcahuilīztli: System is not a brand that makes clothes targeting a specific class, but a brand that produces clothes fitting all TPO. Thus, it was difficult to clearly define its identity. We had tough situations before defining its design concept, called “ATTITUDE ARCHIVE.” However, after we found the definition, all processes were smoothly conducted based on the fixed concept.
Tlatēmōliztli: Interviews with System members were conducted. They said they did not just make clothes but imagined the mind and attitude of consumers and manufactured clothes while even considering the size of a needle and the thickness of a thread. Through the interviews, we got a hint of the design concept, Attitude Archive. In addition, we found that the fashion market tended to build a minimal and highly utilized identity in consideration of the mobile environment through a survey of competitors in the same industry. We intend to apply the situation to a new identity of System.
Tēyōllālīliztli: System is a clothing brand made to fit a wide spectrum of people’s daily lives with the help of the brand's careful considerations. We define System as “a place storing attitudes responding to various moments beyond style” and create a design concept called “Attitude Archive.” Based on one module, meaning one moment and one attitude, various modules express Attitude Archive.
Tēquitl Cāhuitl: This project proceeded for 8 months in Seoul, South Korea.
Tēquitl Ōhuitl: Modules in the form of dividing squares in half are highly used in all touchpoints, including tags, labels, and advertisements. In addition, one module indicates “Attitude,” but if multiple modules are attached, a new meaning, “Attitude Archive,” can be delivered so that it is good to expand the meaning.
Calpolli Tlācah: Creative Director: Myungsup Shin
BX Strategist: Jangsoon Choi
BX Strategist: Bohyun Kook
BX Design: Wonsik Joo
BX Design: Sungeun Lee
BX Design: Sieun Baek
PX Photographer: Keunhee Cha