Tlanāhuatīlli LendMe LendMe ītēchcopa Ruis Vargas cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Tepoztli īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlacuilolli· 2021

LendMe LendMe

īpal Ruis Vargas

Tlanāhuatīlli: Laika

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlacuilolli Tlamantli

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Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #119666

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa LendMe LendMe

LendMe in tlaixmachyotl mochīuh īpampa in tlanamacayotl tlein motequitiltia ītech in caltech tlaxtlāhuīlli tequiyōtl. In tlaixcuitlaxēlōlli quimotequitiltia icuiloliztli tlein motēmachtia tēmachtīlli in ōme-tlapōhualli tlein monenehuilia inhuān ce ihuan occē, quīxnēxtia zan cē tlapōhualmatiliztli īhuān ōme-nēntlaocolli īnepan in tlanamacayotl īhuān in ītlacēhualhuān. In tlapālnextiliztli mopohua motequitiltia, ica in cōztic-camopalli ītzintlan īhuān chīlcōztic īhuān texōtli quīnpalēhuia tlein occē tlapālli īpampa occē tlahtōlli īhuān occē tlacah. In tequitiliztli quipia tlanamaquiztlahcuilōlmāmatl, āmatlapechtli, cē cāltēcpanyōtl teixpantiliztli īhuān cē ohtlica tlahuīlli tlaixcopīnalli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

LendMe LendMe ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in LendMe LendMe ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. LendMe LendMe quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
Huēyiliztli īhuān Tlacualtepēhualli: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Tōcāitl: Brand, logotype, illustration, visual identity, Laika Design
Tlachīhualiztli Māchiyōtl: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Tlanāhuatīlli Nētēcahuilīztli: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
Tlatēmōliztli: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Tēyōllālīliztli: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Tēquitl Cāhuitl: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Tēquitl Ōhuitl: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Patentēmeh: Laika Design
Calpolli Tlācah: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Īxiptla Tlanēxtīlli: Laika Design