Traackr Yancuic Neyolmelahualiztli Tocaitl ītēchcopa Felice Della Gatta

Tlanāhuatīlli Traackr Yancuic Neyolmelahualiztli Tocaitl ītēchcopa Felice Della Gatta cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2021

Traackr Yancuic Neyolmelahualiztli Tocaitl

īpal Felice Della Gatta

Tlanāhuatīlli: Traackr, Inc.

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

9,438

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #119075

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Traackr Yancuic Neyolmelahualiztli Tocaitl

Traackr ihuan yancuic neyolmelahualiztli tocaitl para ce tlamatiliztli tepalehuiliztli tlanamacaliztli in tlein quinnextia influencer-tin. Inin neyolmelahualiztli quinepanoa yamanqui tlachihualli, chicahuac ihuan pantlazaliztli amoxtlahcuiloliztli, ihuan cualli tlapalli ic quinextia tlacah, altepemeh, tlachihualiztli, ihuan tlahtolli. Nahui huel tlapalli motequihuia, ihuan cecen tlapalli monepanoa ica ce tlamachtiliztli: tlanamacaliztli, tlacah, tlamatiliztli-tepoztlahtolli, ihuan tetlazohtlaliztli. Ica cetlapalli tlein huellacatl motequihuia, ohuican neyectiliztli mochihua ihuan yancuic tocaitl huel monextia zan cecni. In tequitl quipia yancuic machiotl, ce amoxtli tlein quimachtia quenin monequi tequitiz inin neyolmelahualiztli, tlein moihcuiloa ihuan tlein amo, ihuan yancuic huebsite neyolmelahualiztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Traackr Yancuic Neyolmelahualiztli Tocaitl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Traackr Yancuic Neyolmelahualiztli Tocaitl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Traackr Yancuic Neyolmelahualiztli Tocaitl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Traackr is the system of record for data-driven influencer marketing, powering the largest influencer marketing programs in the world.

The product is recognized as the industry-leading influencer marketing platform, but its identity was fragmented and failed to communicate the brand’s personality and impact on the world’s most loved brands.

Traackr needed a new identity that was sophisticated and contemporary, simple and flexible enough to be leveraged by its global team.

The identity redesign project was conducted in close collaboration with Traackr's head of marketing and head product. It entailed a general overhaul of the company's brand strategy, the identity redesign itself including a new logo, color palette, brand style guide, various print and digital collaterals, and the traackr.com website redesign.
Huēyiliztli īhuān Tlacualtepēhualli: The identity redesign has applications across various digital and print formats: from standard 85mm*55mm business cards to 180cm tall rollup banners and large-format window decals, to a responsive, mobile-first web experience, social media branding, and display advertising assets.
Tōcāitl: influencer marketing, marketing, brand identity, branding, logo, SAAS, Social media
Tlachīhualiztli Māchiyōtl: Traackr's identity redesign process was conducted in 3 main phases: 1.Discovery, 2.Research and visual direction explorations, 3.Identity redesign.

1.Discovery: A live workshop aimed at gathering fundamental information about the client's brand, such as competitive landscape, target market, brand personality, and value proposition. The workshop was conducted online using live collaboration tools such as google docs, google slides, and Mural.

2.Research and visual direction: The research phase is designed to challenge and consolidate the discovery workshop findings. At the end of the research phase, a few moodboards were created to present viable visual directions to the internal stakeholders. Moodboards were then refined according to feedback until one visual direction was unanimously selected.

3. Identity redesign: The actual identity redesign consisting of the logo redesign, definition of the color palette, creation of the style guide, design of the various digital and print collaterals, and the website redesign. The creation of most of the final visual assets, including templates, digital and print-ready assets, was conducted using Adobe Creative Cloud software, particularly Adobe Illustrator, InDesign, and Photoshop. The new traackr.com website was designed in Figma and is powered by Webflow.
Tlanāhuatīlli Nētēcahuilīztli: The major challenge was to create a new brand experience that would harmonize with the industry-leading product that Traackr's clients were familiar with.

We studied the product, worked closely with the internal stakeholders, and dared to create an identity that works as an exciting pathway to the product experience.
Tlatēmōliztli: The project's research was focused on defining a brand personality that was functional to the internal leadership vision and business objectives, defining a comprehensive set of customer personas, analyzing the brand's competitive landscape, and defining a clear visual direction for the redesign.

A series of live workshop exercises were conducted initially to gather information from the internal stakeholders. The subsequent analysis of secondary data, mostly from online sources, allowed us to challenge and consolidate the workshop findings, and focus efforts and resources during the design phase.
Tēyōllālīliztli: What sets Traackr apart from the competition is the breadth and depth of the product’s global data, a seamless user experience, and its incredible customer success program.

In our quest to create a platform that encompasses the many facets that make Traackr so successful, we landed on a new identity that represents people, communities, influence, and data by combining soft shapes, bold yet accessible typography, and an eclectic and vibrant color palette.
Tēquitl Cāhuitl: The project started in January 2019 and was completed with the release of the new website in May 2019. The team that helped make it a reality, including the internal stakeholders, was distributed across 4 countries from San Francisco to Ho Chi Minh city.
Tēquitl Ōhuitl: Traackr's new identity was designed to represent the multifaceted brand personality and as a flexible tool to support the themes within the area of interest of the brand.

Traackr's primary color palette is composed of 4 colors chosen for their characteristic associations to represent specific themes:

1. Violent violet represents business because it feels savvy, forthright, and confident.

2. Romantic Pink represents people because it feels personable, collaborative, and curious.

3. Water Leaf Represents technology because it feels insightful, smart, and strategic.

4. Sunset orange represents passion because it feels empowering, exciting, and vibrant.

By using any one of the aforementioned colors as dominant in a given composition Traackr is able to create very different experiences for the viewer while staying recognizable across applications.
Calpolli Tlācah: Webflow designer & developer: Dmitrii Tregubov