Cafe Soul Neztiliz Tlaixnextiliztli ītēchcopa Mateus Matos Montenegro

Tlanāhuatīlli Cafe Soul Neztiliz Tlaixnextiliztli ītēchcopa Mateus Matos Montenegro cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2022

Cafe Soul Neztiliz Tlaixnextiliztli

īpal Mateus Matos Montenegro

Tlanāhuatīlli: Cafe Tunico

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

11,750

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #117271

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Cafe Soul Neztiliz Tlaixnextiliztli

Cafe Soul yehyeh se neztiliz tlaixnextiliztli ihuan tlatepitzoliztli tlachihualiztli para se cafetl tocaitl. In cafetl mochihua ica 100 por ciento Arabica exotl ihuan monamaca ica se patiotl in huelitiz motlaniz. In tlaixnextiliztli quimopalehuia ica se tlanechicolli logo, in itlatzintiliuhcayo huelitiz mocentlaliz para quichihuaz miac ixtin ihuan yeliztli. In neztiliz tlahtolli yeh tlanextli ihuan telpochtli, ihuan quinequi quiahxitiz yancuic ihuan telpochtin tlacoanime. In tlatepitzoliztli motlacuiloa ica nahui tlapaltli ohtli ica nahui Pantone tlapaltli ipan se aluminio tlatzintiliuhcayotl. In tlapoalli chicome quiixnamiqui in chicome cencalli tlacah in tequitih ipan in milpan.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Cafe Soul Neztiliz Tlaixnextiliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Cafe Soul Neztiliz Tlaixnextiliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Cafe Soul Neztiliz Tlaixnextiliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Huēyiliztli īhuān Tlacualtepēhualli: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Tōcāitl: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Tlachīhualiztli Māchiyōtl: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Tlanāhuatīlli Nētēcahuilīztli: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Tlatēmōliztli: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Tēyōllālīliztli: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Tēquitl Cāhuitl: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Tēquitl Ōhuitl: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Calpolli Tlācah: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha