Yoonly Neztializ Ixnextiliztli ītēchcopa Fanny De Bray

Tlanāhuatīlli Yoonly Neztializ Ixnextiliztli ītēchcopa Fanny De Bray cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2021

Yoonly Neztializ Ixnextiliztli

īpal Fanny De Bray

Tlanāhuatīlli: Made for you

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

12,923

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #109809

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Yoonly Neztializ Ixnextiliztli

Yoonly ce neztializ ixnextiliztli tlachichiuhtli īpampa ce nehnemi tlanamactli in quimaca nemilizzotl in ichpocatzitzintin telpocatzitzintin nehnemque. In tlahcuilolli Y monetechicoa īhuan ce tlālnepantla temachiotl, quichihua ce tlatlatiliztli ihuan cehuiliztli tlapechtli in quipalehuia in tlahtolli tzintlan, xitoni in nemiliztli. In ome tlahcuilolli O nesi in cē mahuizyotl ahmo tlantoc, quinextia tlalnamiquiliztli in nemi nochipa. In tlātzīntlan cē cē tlahcuilolli motlālōa īmāyēccāmpa, quimaca in tocaixnextiliztli ce ihyoliztli ihuan tlachihchiuhtli neztiliztli. In xoxoctic ātl-ehecayo quilnamictia in hueyi ātl īhuān in ilhuicatl, in quīztac cōztic quilnamictia in tlācayōtl totōnqui īhuān in tōnalli. In ixnextiliztli motlālīlia īnic mochīhuas īpan cuācualli tlahcuilōlmāchiōtl īhuān in tepozamoxtli tlahcuilōlli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Yoonly Neztializ Ixnextiliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Yoonly Neztializ Ixnextiliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Yoonly Neztializ Ixnextiliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Huēyiliztli īhuān Tlacualtepēhualli: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Tōcāitl: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Tlachīhualiztli Māchiyōtl: Logo
Business card
Letterhead paper
Envelope
Tlanāhuatīlli Nētēcahuilīztli: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Tlatēmōliztli: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Tēyōllālīliztli: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Tēquitl Cāhuitl: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Tēquitl Ōhuitl: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patentēmeh: Copyright Made for you
Calpolli Tlācah: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Īxiptla Tlanēxtīlli: Copyright Made for you