Jie Yi Couture Tlaixnextiliztli Tlanechicoliztli ītēchcopa Yiwen Tu

Tlanāhuatīlli Jie Yi Couture Tlaixnextiliztli Tlanechicoliztli ītēchcopa Yiwen Tu cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Tepoztli īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlacuilolli· 2021

Jie Yi Couture Tlaixnextiliztli Tlanechicoliztli

īpal Yiwen Tu

Tlanāhuatīlli: Jie Yi Couture Studio

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlacuilolli Tlamantli

9,986

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #109125

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Jie Yi Couture Tlaixnextiliztli Tlanechicoliztli

Jie Yi Couture in tlaixnextiliztli tlanechicoliztli mochiuh inpampa se tlachihchihualcopa yancuic tlaquentli ompa Shanghai. In tlahtolli Jie quihtoznequi "tlapohualiztli" ihuan "tetzayanaliztli", inin tlahtolli Yi quihtoznequi "cē", "necentlaliliztli" ihuan "necenquixtiliztli". In machiotl motlachihchihua ica tlahcuiloliztli Chinatlahtolli, ihuan cequi in tlahcuilolmachiotl mopatla ica ixiptlayotl in mannequin ihuan tepoztlateconi. In tlaixcopinaliztli amoxtlahcuiloli quichihua in huey tlaixnextiliztli, ihuan in tlamelahuacayotl, malacachtic, ihuan tlahcuiloli quichihua se tlazohcamachiotl centetl. In tlaixnextiliztli motlalia itech tlapechtli in quinamacah ica miyec tlamantli ic huei. In tlachihchihualiztli quinextia in tlamatiliztli tequitl ihuan se tequitl tlaxtlahualli tlen achi monequi ipan cē cē tlacatl.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Jie Yi Couture Tlaixnextiliztli Tlanechicoliztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Jie Yi Couture Tlaixnextiliztli Tlanechicoliztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Jie Yi Couture Tlaixnextiliztli Tlanechicoliztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Huēyiliztli īhuān Tlacualtepēhualli: The packaging shown is offered in a variety of sizes and iterations based on the product.
Tōcāitl: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Tlachīhualiztli Māchiyōtl: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Tlanāhuatīlli Nētēcahuilīztli: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Tlatēmōliztli: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Tēyōllālīliztli: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Tēquitl Cāhuitl: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Tēquitl Ōhuitl: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Calpolli Tlācah: Independent
Īxiptla Tlanēxtīlli: Yiwen Tu, 2020